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Accessing the ASEAN Consumer Market: Electronic Accessories (Marketing)

21 October 2019

For electronic accessories exporters to enter the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong companies should also pay attention to both offline promotion channels and online tools for brand building in the region. More

venture hong kong

Blog Search Engine Notey Ramps up Content Creation

07 September 2018

With more than 150 million blogs on the Internet, it can be difficult to find content best suited to you. More

hktdc research

Beijing and Shanghai Investigate Illegal Search Advertising Cases

09 September 2016

Shortly after the implementation of the Interim Measures on Administration of Internet Advertising on 1 September, some establishments have already been brought under investigation for non-compliance. More

hktdc research

China's Internet Regulator Issues New Online Search Rules

04 July 2016

The Cyberspace Administration of China (CAC) recently issued the Provisions on Administration of Internet Information Search Services to regulate Internet information search services, promote the healthy and orderly development of this industry, protect the legitimate rights and interests of citizens, legal persons and other organisations, and safeguard national security and public interests, said an official in charge of this office. More

hktdc research

China’s Toy Shoppers: The Online Dimension

14 August 2014

An increasing number of mainland parents search for toys online. According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, 46% of them have purchased toys online. Compared with the 2010 survey when only 14% of the parents had purchased toys online, the proportion of parents buying toys online has risen markedly. It is worth noting that the growth rate of online shopping for toys in second-tier cities is higher than that in first-tier cities. More