ONLINE SHOPPING

In 2019, as ever, as the year end approached, retail sales peaked as shoppers made ready for Christmas and the New Year. With the festive buying period kicking off in November, the final two months of the year typically account for a considerable proportion of overall annual retail sales in a substantial number of economies. In light of this, many view the total sales recorded over this period as bellwethers of consumer demand in the individual markets and regional economies concerned. More

The consumer survey commissioned by HKTDC Research in mainland China has found that the new generation of elderly people meet frequently online as well as face-to-face, and enjoy sharing consumption information with friends. Increased incomes and appreciating asset values have resulted in greater expenditure in the ‘silver market’. In addition to rising level of consumption, elderly people are more than happy to try new products and services. More

China has become an ageing society. With Chinese society becoming healthier and prosperous, there is a growing demand for senior-specific consumption. HKTDC Research has conducted a consumer survey to learn more about the attitudes of middle-class consumers with regard to senior-specific products and services. The survey covers both seniors and those who take care of elderly parents, wishing to provide insights from the views of two generations. More

Many mainland consumers are buying imported brands through cross-border e-commerce platforms. Founded in Hong Kong, with branches in Shenzhen and Shunde, MY Super eCommerce Co Ltd specialises in brand development and full-process cross-border e-commerce services for overseas brands on the mainland. Founder and CEO Tommy Cheng spoke to HKTDC Research about his experience in developing brands and promoting cross-border e-commerce in the GBA. More