ONLINE MARKETING

Social changes and Covid-19 have encouraged - if not obliged - Hong Kong businesses to move online and make use of cross-border e-commerce in order to open up the mainland market. With the health awareness of many mainland consumers having improved since the launch of the Healthy China Initiative, the ‘big health’ industry could be set to create many new opportunities for Hong Kong businesses despite the currently challenging environment. More

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region. More

While India’s fast-changing retail landscape appears dynamic, in particular the sharp discounts offered by top e-tailers, the bulk of sales are still transacted in bricks-and-mortar stores, including numerous neighbourhood, or ‘kirana’, stores. Hong Kong companies considering the Indian retail market should take note of new trends of physical store retailers upping online investment, while pursuing an online-offline strategy to maximise sales in the face of the e-tailer challenge. More

After years of trial and error, Senior Care Innovation, a local manufacturer of health and wellness products for the elderly, finds that listing on third-party platforms may not be the best way for SMEs to sell online. Instead, a combined effort to create an industry-specific platform is likely to stand a better chance of success. More