ONLINE MARKETING

29 June 2020

In an interview with HKTDC Research, the home-grown branding agency Branding Records shares how businesses can ride out the current Covid-19 storm by reflecting on and strengthening their corporate culture, while breathing new life into their brands with the help of cross-platform digital marketing solutions. More

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Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region. More

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Accessing India’s Consumer Market: Noteworthy Niches in the E-commerce Ecosystem

27 September 2018

India’s retail landscape has been subject to the disruptive forces of e-commerce in recent years, with the emergence of e-tailers posing big challenges to brick-and-mortar retailers. While the eyewear market in India has also been similarly affected, retailers in the organised sector are getting increasingly inclined to pursue an online-offline strategy, while the unorganised sector continues to place their attention on rendering personalised, professional services to neighbourhood customers. More

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Accessing India’s Consumer Market: Online and Offline Synergy

27 August 2018

While India’s fast-changing retail landscape appears dynamic, in particular the sharp discounts offered by top e-tailers, the bulk of sales are still transacted in bricks-and-mortar stores, including numerous neighbourhood, or ‘kirana’, stores. Hong Kong companies considering the Indian retail market should take note of new trends of physical store retailers upping online investment, while pursuing an online-offline strategy to maximise sales in the face of the e-tailer challenge. More

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Driving O2O in Hong Kong (Interview with CompBrother)

01 September 2016

In an interview with HKTDC, Phoneix Wan, a co-founder of CompBrother, shares his views on Hong Kong’s e-commerce development. He sees O2O as another rising trend, after group buying. However, he thinks the e-commerce arena is so competitive that only the fittest can survive, and that operating an e-commerce business requires close attention to detail. More

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E-commerce: Effective Marketing is the Key (Interview with Senior Care Innovation)

10 August 2016

After years of trial and error, Senior Care Innovation, a local manufacturer of health and wellness products for the elderly, finds that listing on third-party platforms may not be the best way for SMEs to sell online. Instead, a combined effort to create an industry-specific platform is likely to stand a better chance of success. More

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Young Consumers: Driving the Growth of China’s Skincare Market

28 January 2016

“Young people (aged 25-36) are the core consumers of skincare products,” said Shen Weiliang, vice president of the Osmun Group. “At present, the per-capita consumption of skincare products on the mainland only amounts to 20-25% of that of the US, it is believed that the demand for skincare products in the China market will steadily increase." Shen shares his observations on the attitude of mainland consumers towards skincare products and the special characteristics of different sales channels. More