While India’s fast-changing retail landscape appears dynamic, in particular the sharp discounts offered by top e-tailers, the bulk of sales are still transacted in bricks-and-mortar stores, including numerous neighbourhood, or ‘kirana’, stores. Hong Kong companies considering the Indian retail market should take note of new trends of physical store retailers upping online investment, while pursuing an online-offline strategy to maximise sales in the face of the e-tailer challenge. More