While the COVID-19 pandemic has put pressure on many firms, the intellectual property (IP) licensing business is thriving and the Hong Kong Trade Development Council (HKTDC) is showing enterprises how to acquire and leverage IPs. More
Cultural and creative content has extended to corporate marketing and consumer life as social media and open-data applications develop rapidly, and public awareness of the shared economy increases. More
Cartoon characters can instil positive energy in their fans, as is the case with Charging Buddies. This 100% Hong Kong-born character family is charming the licensing market with its bright, affectionate image and pragmatic battery-charging service, lighting up the licensing field with its “charging spirit”. More
Toby Black, the edgy yet charismatic little black cat, is a hot-selling character created by Azona (Asia) Limited. The cartoon feline has already achieved strong momentum in Mainland China’s fashion market. More
Lightning-fast technological advances are drastically realigning core industries in Hong Kong, such as finance, trade and professional services, and many businesses are trying to map their way through this ever-changing maze. More
Two of the character families created by Hong Kong company Gee Kingdom – Mikoko & Nikolas and Adorable Dogs – have won the hearts of European, South American, Chinese and Southeast Asian clients with its cute and approachable appearance. More
As shoppers shift from strolling high streets and malls to scrolling screens in their living rooms, many manufacturers are seizing the opportunity to move up the value chain, and turn to licensing.