LICENSING SHOW

While the COVID-19 pandemic has put pressure on many firms, the intellectual property (IP) licensing business is thriving and the Hong Kong Trade Development Council (HKTDC) is showing enterprises how to acquire and leverage IPs. More

Whether the business is fashion, entertainment or food, taking on a high-profile brand is a sure way into consumers’ lives, delegates at this month’s Asian Licensing Conference learned. More

Cartoon characters can instil positive energy in their fans, as is the case with Charging Buddies. This 100% Hong Kong-born character family is charming the licensing market with its bright, affectionate image and pragmatic battery-charging service, lighting up the licensing field with its “charging spirit”. More

Lightning-fast technological advances are drastically realigning core industries in Hong Kong, such as finance, trade and professional services, and many businesses are trying to map their way through this ever-changing maze. More