The Hong Kong Trade Development Council (HKTDC) kicked off its 60th anniversary celebrations last Friday, with the launch of its Design Gallery on the Move campaign.
The mobile exhibition features 36 Hong Kong brands and over 60 products, spanning six thematic zones: DG Delights – Hong Kong themed, DG Discover, DG Delights – IP, DG Green, DG Luxe, DG Silver Market & DG Mini.
It will tour 16 locations across Hong Kong until 18 June, enabling residents and visitors alike to explore the creativity of Hong Kong design and the stories behind the brands. During the campaign period, customers shopping at the DG’s online store receive discount coupons.
Prof Frederick Ma, HKTDC Chairman, said: “For six decades, the HKTDC has grown alongside Hong Kong enterprises, guided by a steadfast belief in proactively going global and leading Hong Kong businesses to expand globally. As early as 1967, we travelled to Africa to promote Hong Kong products, converting a cargo truck into a mobile exhibition. Later, when we led the Hong Kong toy industry to participate in the renowned Nuremberg International Toy Fair in Germany, but were unable to secure exhibition space, we set up a temporary showroom outside the venue using the same approach, bringing Hong Kong toys onto the international stage. This flexible, resilient and can-do attitude embodies the lion rock spirit of Hong Kong.”
He added: “The Design Gallery on the Move campaign carries forward this original vision by bringing original Hong Kong brands into local communities across the city and showcasing the creativity and strengths of local SMEs. Looking ahead, the HKTDC will continue to tell the story of Hong Kong brands and design, staying true to our mission over the past 60 years.”
To celebrate the HKTDC’s 60th anniversary, DG is also launching a series of promotional offers, including the “60 items at 40% off” campaign at its physical store at the Hong Kong Convention and Exhibition Centre from May to July, featuring 20 selected items each month across categories, such as gifts, homeware and fashion accessories.
Additional celebratory initiatives will be rolled out in the coming months. They span exhibitions, community engagement and industry activities, with the aim to continue supporting Hong Kong enterprises and celebrating the HKTDC’s milestone together with the wider community.
These include “Catch the 60th Anniversary-themed Tram”, “HKTDC’s 60th Anniversary Celebration – Next 60 Forum” and the “HKTDC’s 60th Anniversary Cocktail Reception”. A special giveaway campaign will be held during the Hong Kong Book Fair, and the HKTDC will also stage a community art co-creation event and the HKTDC 60th anniversary exhibition.