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Digital road to Turkey

Business Manageme...e-businessTradeRetail

A coming webinar shows exporters how to access a big market that straddles Europe and the Middle East.



WHAT: The COVID‑19 pandemic has greatly boosted e-commerce as businesses sought new sales channels in both local and overseas markets. Among markets drawing interest is Turkey, a transcontinental nation located at the crossroads of Europe and Asia with a sizeable, young population. To help Hong Kong traders familiarise themselves with the market, a coming webinar will provide key insights into Turkey’s digital and economic landscape, and deliver expert advice on how best to secure success within its borders.

WHEN: 16 November     3pm – 4.15pm

WHO: Organised by the Hong Kong Trade Development Council

WHY: Speakers include Perran Ersu, HKTDC Consultant in Istanbul, who has served as President of the PR World Alliance. A specialist in promoting the country’s overseas trade and investment potential, she provides a consultancy service to many of the Turkish companies looking to expand globally.

She will be joined by Onur Diken, Senior Sales & Business Development Manager, at, one of Turkey’s largest online shopping platforms. He has overall responsibility for the sales, marketing and business development of Hepsilojistik, the end-to-end fulfilment division of Hepsiburada.

The third speaker is Murat Senel, Head of Commerce at HepsiGlobal, the cross-border arm of Hepsiburada. Mr Senel is responsible for driving growth.

WHERE: Online seminar. Register here


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