WHAT: Following the COVID‑19 outbreak, businesses have sought to embrace e‑commerce as the key sales channel in both domestic and overseas markets – including Russia, Europe’s largest consumer market. To help Hong Kong exporters better understand the huge potential of this emerging destination, an upcoming webinar will detail Russia’s fast-evolving e-commerce landscape and provide key insights on securing success in this challenging market.
WHEN: 17 May 2021 – 15.00-16.00
WHO: Organised by the Hong Kong Trade Development Council (HKTDC)
WHY: Speakers include Jenny Lam, Economist (Global Research) at the HKTDC. She is responsible for Europe and Central Asia market development research and provides key insights into a broad range of product and service sectors, including clothing, footwear, watches and clocks, spectacles, sporting goods, marketing and publishing.
Giving a Russian perspective will be Victor Merkulov, Head of Cross-Border Acquisition at Ozon Global, one of Russia’s fastest-growing multi-category e-commerce platforms. Mr Merkulov has hands-on experience in a vibrant digital marketplace with an active buyer base of more than 11 million. He also has insight in e-commerce business development, project management and analytics in Asian markets. As a Sinologist with a distinguished academic background in information systems, economics and regional studies, he actively participates in many Mainland China-related consultancy projects with a particular focus on techno-industrial developments.
WHERE: Online event, register here
EVENT WEBSITE: https://hkmb.hktdc.com/en/1X04ZQJB/event/HKTDC-Research-Seminar-%E2%80%9CThe-E-Commerce-Route-into-Russia%E2%80%9D-Webinar
