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HKTDC Hong Kong International Licensing Show

LicensingLicensing Show

Brand owners have a golden opportunity to reach affluent Asian consumers.



WHAT: The 18th Hong Kong International Licensing Show helps licensors and licensing agents find partners and expand their regional licensing network in Asia, in particular in Mainland China. The main exhibit categories are animation and edutainment, art and design, celebrity, collegiate, corporate brand, fashion and lifestyle, and sports licensing. There will be more than 400 exhibitors with over 1,000 brands  and properties. Exhibitors are grouped into global lifestyle brands from Europe, the Hong Kong Pavilion and country/region pavilions. There will be business matching sessions, exhibitor presentations, a character parade and networking reception.


Fair DateOpening HoursRegistration Hours
6-7 January 2020 (Mon-Tue)9:30am-6:30pm9am-6pm
8 January 2020 (Wed)9.30am-6.30pm9am-5pm

Trade visitors only; those under the age of 18 will not be admitted. Free admission.WHO: Organised by the Hong Kong Trade Development CouncilWHY: The affluent Asian consumer has become more brand conscious than ever. The Licensing Show provides an unmatched opportunity to brand owners, licensing agents, manufacturers, traders and retailers for extending their brands, expanding their markets, as well as enhancing their services and merchandise through licensing. Professional services providers benefit from the intellectual property-trading activities involved in licensing. The Licensing Show provides a one-stop platform for people involved in the licensing business to feature, source and promote new properties and licensing-related services. The Asian Licensing Conference runs in parallel with the show. Other concurrent events include The HKTDC Hong Kong Toys & Games Fair; The HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery Fair.WHERE: Hong Kong Convention and Exhibition CentreAND YOU CAN QUOTE ME: We have actively developed a cross-border licensing business for promoting the fun and playful image of Chupa Chups. Results at the show were very encouraging. We have located apparel manufacturers from Australia and Mainland China to further exploring collaboration. -- Marta Ballesteros Codina, Leasing Area Manager, Chupa Chups, Spain FAIR WEBSITE:

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