On Line for Growth
22 January 2014
Andrew Lim, Country Manager, Innity Hong Kong
Southeast Asian digital marketing firm, Innity, has grown strongly since establishing a Hong Kong office last April. The company is focused on capturing the huge potential of brand advertising in the city, while providing social engagement solutions, to local publishers and advertisers, and those on the Chinese mainland.
“We have seen a tremendous growth in 2013,” says Andrew Lim, Country Manager, Innity Hong Kong. “We foresee encouraging growth ahead in 2014.” Hong Kong, he said, is the perfect city for stepping “into what we call the gateway of the Far East.”
Established in Malaysia in 1999, Innity is a leading online media and advertising technology provider in the Asia-Pacific, operating one of the largest advertising networks and ad exchanges in the region for advertisers and publishers.
Innity’s philosophy: right audience, real engagement
Hong Kong aside, the company has offices in Malaysia, Singapore, Indonesia, Thailand, Vietnam, the Philippines and the Chinese mainland. Its network spans more than 10,000 regional websites, including major newspaper portals, as well as content channels covering technology, lifestyle, automotive, business and entertainment.
Innity offers a variety of advertising formats and payment models. To help advertisers reach their target audience, the company adopted a cost per engagement (CPE) model, which means advertisers pay only when users interact with their ads. The CPE model allows companies to reach out to a wider audience at a more efficient cost.
Mr Lim says that the two Greater China markets, Hong Kong and the mainland, are “brimming with untapped potential.”
He notes that brands are rapidly moving from direct-response advertising to brand advertising to gain a more effective following.
Already, the move to Greater China is paying dividends. The company says it has been steadily growing its China client base since opening in Shanghai in 2012. “We were the first to introduce the CPE model in China and, so far, we have launched campaigns with big brands like McDonalds, Huawei, Sony, Castrol and Clarins.
“Our functions in Hong Kong cover business development, account management and operations. So the two operations, Shanghai and Hong Kong, complement each other.”
Raymond Teoh, Senior Vice President of Sales, notes that, since the company opened in Hong Kong, its clients have included Citibank, JP Morgan, Colgate, Estee Lauder and Samsung.
Innity moved into Hong Kong with the assistance of InvestHK, which, Mr Lim says, was “very supportive in our setting-up process and has provided useful market information.”
“We started off very well by laying our foundation in the two most important cities in Greater China in 2012 and 2013. After two years of hard work, 2014 will be a year that bears fruit for us.”
- Advertising Services
- Hong Kong
- Southeast Asia