T-box x SHOPLINE digital marketing workshop series: “Using Google tools to integrate marketing strategies: Introduction to online promotion and audience insight”
Cantonese (No simultaneous interpretation service provided)
With technological advancements and social network expansion, the ecommerce business is booming and will continue to grow rapidly. SMEs utilize online analysis tools and marketing knowledge in the application of social media to develop better marketing strategies and increase brand awareness, and most importantly to connect with target market and identify potential customers in a timely manner. In view of this, a representative of the Hong Kong online store platform SHOPLINE has been invited to share digital and social media marketing trends, and introduce popular Google advertising formats, Google Analytics and data analysis to help you understand how to use Google advertising as effective digital and social media promotion, integrating marketing strategies and exploring new business opportunities.
Ms. Kabay Cheng
Digital Marketing Specialist, SHOPLINE
Kabay Cheng is now working at SHOPLINE as the Digital Marketing Specialist of the Marketing Team. She is responsible for managing and optimizing all paid online advertising activities for the company and its merchants. With years of experience in global brand digital marketing agency, Kabay is specialized in performance marketing including search engine marketing, paid social media marketing and successfully accelerated the growth of SHOPLINE merchants’ business. Kabay has completed the entire programme of Google Digital Guru and is certified by Google Digital Guru Black Belt.
Free (By Registration)