Entrepreneurship Workshop on “Brand Building and Opportunities in China and Introduction of BUD Fund”
Ground Level, Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wan Chai, Hong Kong
English, Cantonese (No simultaneous interpretation service provided)
With rapid economic development in China, it represents huge business opportunity for investors. During the workshop, the guest speakers will share useful tips on brand development and marketing strategies in Greater Bay Area, as well as the knowledge of IP protection, and the BUD Fund application procedures to help SMEs successfully expand their business in the Mainland China.
Mr. Rex Ma
President, Asia Pacific Creativity Industries Association
Mr. Rex Ma is the President of Asia Pacific Creativity Industries Association Honorary Secretary of Hong Kong Federation of Design Associations and Vice President of Cyberport Startup Alumni Association. He is also the Co—Founder of iGen6. Established in 2010, iGen6 has been formed to enable the clients ‘business growth and promotion needs through Innovation Management & Digi-Marcom best practices such as O2O branding platform services, Digital PR & Marketing as well as Smart Estate project development. Prior to co-founding iGen6, Rex was the Principal Solution Consultant and Solution Architect for Oracle Corp., the Global 500 Corporation’s Hong Kong branch of the Greater China Region and provided his enterprise solution consulting (ERP, SCM, CRM, EAM, HCM) advice for conglomerates, Government as well as State Owned enterprises for 11 years in Asia Pacific Region.
Rex has established a huge and solid social network as well as people connection. He serves the community in many different leading roles currently. He has more than 25-year experience in business management consultancy. Rex earned his Master of Information Technology Management Degree from Macquarie Graduate School of Management (MGSM), Australia. Meanwhile, he was accredited as Certified Social Marketing Associate, e-Marketing Association from US.
Dr Alex Lau
Partner, HK Intellectual Property Advisory Service Limited(IPAS)
Dr. Lau is the partner of the Hong Kong Intellectual Property Advisory Services Limited (IPAS). He is also the professional mediator of the Civil and Commercial Meditation Center of Shenzhen and an accredited mediator of the HK Mediation Accreditation Association Limited. Besides, he is also recognized for his remarkable performance in the community service and has been awarded “the 2015 HKSAR Chief Executive’s Commendation for Community Service” in the area of intellectual property (IP). Dr. Lau has gained profound knowledge and experience on legal aspects of intellectual property market through his involvement in the legal industry for over twenty years. He serves the community in many different leading roles currently.
Dr. Lau graduated from the University of Macau with a Bachelor’s Degree in Social Science. Dr. Lau is also a multi-degree holder in law which includes LL.B - Peking University; LL.B (Hons) and LL.M (Chinese and Comparative Law) - City University of Hong Kong and Ph.D (Competition Law) - China University of Political Science and Law.
Miss Daphine Lam
BUD Manager, The BUD Fund
Free (By Registration)