With rapid advancements in medical hardware and AI tools, health testing is becoming part of everyday life.
From blood pressure wrist cuffs to sweat sensors, sleep mats and urine analysis kits, modern devices now offer a gamut of tests in the comfort of your home.
Yet, few solutions extend the same convenience to our furry companions.
This is the gap Hong Kong start-up Decennium Platforms aims to close with Peqaboo — its innovative health monitoring app designed for four-legged family members.
Founded in 2023 by entrepreneur Simon Chan with veterinarian advisors, the solution uses AI to enhance pet care and provide owners with professional support and community interaction.
Unlike other products, the tool delivers proactive diagnostic support through features, like gait analysis, 3D body scanning and toxicity and test report analysis – all presented in clear, user-friendly language.
It also integrates with BooRide, a taxi and ambulance service, to assist owners transport their companions to clinics for check-ups or emergencies.
Users also benefit from the ability to share data records with service providers, such as veterinarians and hospitals.
In recognition of its inventive approach to animal care, the start-up was named one of the winners in the 2025 Start-up Express programme organised by the Hong Kong Trade Development Council (HKTDC).
Scaling pet health across Asia
With companion animals already outnumbering children in parts of East Asia, the businessman believes the time is ripe for the industry to move upmarket.
Growing affluence coupled with a demand for personalised and tech-driven solutions, such as Peqaboo, make this shift not only inevitable, but increasingly accessible.
Indeed, according to Global Market Insight, the global pet market is projected to reach US$350 billion by 2027, growing at a compound annual rate of 6.1% and providing fertile ground for entrepreneurs with bold solutions.
To date, Decennium has derived 95% of its revenue from direct-to-consumer subscriptions, with the remainder generated through its software platform for clinics, grooming shops and home-service providers, such as dog-walkers.
However, Mr Chan aims to reverse this and grow revenue from business users by launching a dedicated enterprise portal for veterinary practices.
Currently, Peqaboo has more than 50,000 users worldwide, mainly in East Asia, including Hong Kong, Taiwan, Japan and Korea.
The company plans to increase sales through raising public awareness about the technology’s integrated and preventative approach, while building trust among industry professionals in its AI solution as the ideal personal companion for pets.
Additional momentum is expected through distribution deals with providers and collaborations with food and personal care products via the app’s Boo Select Mall to drive up customer acquisitions and commissions.
Fuelling growth with HKTDC connections
Looking ahead, the start-up’s expansion strategy will focus on high-income Asian metropolitan centres with strong pet ownership rates, such as Seoul, Singapore, Taipei and Tokyo, and then expand into key English-speaking markets, including major cities in Australia, Canada, the UK and US.
The company plans to launch a seed investment round within the next nine months to fund market expansion, technology development and employee recruitment.
In September, following an introduction by HKTDC, Decennium began a strategic partnership with NXvet, the largest veterinary clinic management system provider in Taiwan, with a database of 3.6 million pets in over 400 clinics.
The partnership will leverage Peqaboo’s advanced AI technology to provide clinics with a more complete digital solution while further expanding its data collection network and providing a foundation for the company’s expansion into Asia, according to Mr Chan.
Winning Start-up Express has brought the tech firm valuable promotional exposure and access to potential partners and investors.
Mr Chan said: "We have learnt a lot from this experience. The greatest benefit was the guidance from experienced industry leaders and mentors who gave us invaluable advice on business strategies.”
“The webinars and networking events were also a highlight, as they gave us the opportunity to connect with potential investors and business partners. Just as memorable was the chance to network with other aspiring start-ups and share challenges and successes together."