The rising prominence of Chinese design on the world stage, driven by elevated standards in quality, craftsmanship and innovation, has captured the attention of the global design community.
For Paris-based design organisation Maison&Objet, this dramatic evolution spurred the launch of its first design showcase in Hong Kong and marked a strategic shift for the entity, according to Executive Board President Philippe Delhomme.
Now, through a partnership with the Hong Kong Trade Development Council (HKTDC), the organisation aims to become a leading hub connecting regional professionals with global opportunities and is set to expand its influence in Asia’s fast-evolving design markets via Hong Kong.
A leader in the international décor, design and lifestyle community, Maison&Objet brings together key players from the home décor and furniture industries through major trade shows, including Paris Design Week each September.
The organisation first connected with the HKTDC in September 2023 at the Think Business, Think Hong Kong promotion in Paris.
Attended by over 1,000 business leaders, the event featured a symposium on business opportunities, an exhibition of Hong Kong innovations and business matching meetings.
A showcase of Hong Kong-designed products and art pieces caught the eye of Mr Delhomme and his team, prompting immediate discussions with the HKTDC on collaboration.
A presentation of Hong Kong designers at the entity’s fair in Paris in January 2024, followed by a February display at the Galeries Layafette department store in Paris organised by the HKTDC, injected momentum to the discussions.
In May, Maison&Objet and the HKTDC signed a memorandum of understanding to develop a long-term platform in Hong Kong to foster creative exchange and contribute to the growth of the design sector in the region.
“Hong Kong is a unique place, at once cosmopolitan, strategic and deeply connected to both East and West,” said Mr Delhomme. “It offers a mature, design-savvy ecosystem with a strong presence of interior designers, retailers and influential specifiers.”
He further highlighted that the coordinated effort between the Hong Kong SAR Cultural and Creative Industries Development Agency and HKTDC reflected a methodical push to position the city as a leading design hub. The Financial Secretary Paul Chan also gave strong support to developing the partnership.
With ambitious objectives in place, the partners’ focus turned to implementation, culminating in the Maison&Objet Design Factory showcase at the Council’s DesignInspire 2024.
Covering 1,000 sqm in exhibition space, the organisation presented cutting-edge approaches to conscious design – a holistic design philosophy prioritising the environment – with decorative pieces, furniture and homeware from more than 120 brands and 21 master artisans.
In addition, the Hong Kong Design on Stage pavilion – originally part of Paris Design Week – was re-created, showcasing eight designers and studios.
The results surpassed expectations, drawing in over 50,000 visits over three days to explore more than 580 pieces on display at the DesignInspire exhibition.
“We were very proud of the meaningful conversations and feedback we received, with many describing the experience as ‘immersive, beautiful and intellectually stimulating’,” said Mr Delhomme.
“Viewed from a longer term, it has laid the groundwork for a sustainable Maison&Objet presence in Hong Kong and Mainland China.”
The organisation credits the Council for its considered approach to enduring partnerships.
“The HKTDC understands not just trade, but also the cultural dynamics of design. This made our collaboration richer and more impactful. We see them as long-term allies in our continued expansion in the region.”
Mr Delhomme revealed the upcoming Maison&Objet Design Factory exhibition at DesignInspire in December will feature an enlarged space, curated showcases by interior designers from Europe and Asia and a business matching space.
The entity will target visitors from Mainland China and Southeast Asia, reinforcing its commitment to regional growth and cross-cultural exchange.
Looking ahead, the organisation is keen to expand its footprint across Asia and sees Hong Kong – with its advantageous location, openness and entrepreneurial spirit – as a natural partner for business success.
“The Hong Kong initiative is more than an event. It’s part of a long-term ambition to build Maison&Objet into a truly global platform, where regional creative energy meets international reach,” concluded Mr Delhomme.