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AI marketing for SMEs

Hong KongAIInnotech

HKTDC’s Digital Academy coaches entrepreneurs on machine intelligence.

Small and medium-sized enterprises often believe AI is out of their reach and belongs to large firms. But SMEs have an even greater need for machine-learning solutions. As AI applications such as ChatGPT grow, the massive range of possible applications becomes clear. From graphic design to augmented reality models, advertising to copywriting, all these tasks can be done within one click. To SMEs with limited resources, AI saves lots of time and money while boosting productivity significantly. The Digital Academy is running a series of webinars on deploying AI for SMEs.

In February’s Digital Academy’s webinar, online marketing expert Shek Ka-wai discussed the basics and advanced AI knowledge in one class, helping SMEs to better utilise AI technologies including ChatGPT to improve company performance at a low cost within a short time.

Upcoming AI Webinar

This month, Digital Academy invites Google Cloud Strategic Advisor Michael Yung to look at how AI technology can bring new business to B2B enterprises from a product and application perspective, to prepare you for the Smart City era.

He will discuss how AI influences SMEs’ operations; smart city & AI’s potential business opportunities; AI products and its application for business and overseas case studies. There will also be a Q&A Session.

Register here

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