WHAT: The trade show, established in 1991, was revamped as bi-annual event and moved from Beijing to Shanghai in 2015. In order to strengthen business connections between Hong Kong and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), and to identify more business opportunities for Hong Kong garment businesses in the GBA, the HKTDC will launch the first Hong Kong Pavilion at the China International Fashion Fair’s “CHIC Shenzhen/GBA” event – the GBA edition of the well-established CHIC Shanghai.
WHO: Hong Kong Pavilion organised by the Hong Kong Trade Development Council; China International Fashion Fair organised by China World International Exhibition Co, China National Garment Association, China World Trade Center Co, The Sub-council of Textile Industry, CCPIT, Beijing Fashion-Expo Co
WHY: CHIC is one of the most influential and professional fashion fairs in Mainland China. It provides an effective platform for Hong Kong designers and fashion industry players to understand product trends and the overall development of the fashion industry in the mainland.