Italian jewellery is celebrated globally for its craftsmanship, quality and timeless elegance.
Incorporating centuries-old traditions to modern designs, this dynamic industry is a major cultural and economic force worldwide.
As part of its ongoing assistance to this vibrant sector, the Italian Trade Agency (ITA) has been working closely with the Hong Kong International Jewellery Show for almost a quarter of a century, helping Italian jewellers leverage the Hong Kong platform to bolster their connections and drive sales in Asia and beyond.
The jewellery show – a renowned exhibition complemented by enlightening seminars, dazzling parades and dynamic networking sessions – has been an annual industry fixture for more than four decades.
In 2013, the exhibition spun off a specialised trade platform for loose stones and raw materials, called the Hong Kong International Diamond, Gem and Pearl Show.
The ongoing success of these two fairs, both organised by the Hong Kong Trade Development Council (HKTDC), is a testament to Hong Kong’s enduring appeal as a major international jewellery trading hub.
In 2025, the twin shows attracted over 82,000 buyers from 141 countries and regions, illustrating Hong Kong’s international influence and value.
Increased numbers of buyers from across ASEAN, the Middle East, Europe and North America underscored the shows’ international reach.
In 2001, the first year the ITA supported the Jewellery Show, the agency featured 20 Italian exhibitors.
The following year, that number rose to 34 exhibitors, increasing again to 39 in 2003, as the agency helped a growing number of Italian jewellers pursue valuable growth and collaboration opportunities via the dynamic Hong Kong platform.
Now, the total number of Italian brands exhibiting at the fair regularly surpasses 100 year after year.
In 2025, the ITA gathered 107 exhibitors at the Jewellery Show, the largest showing for a European pavilion.
A further 18 participated in the Italian pavilion at the Diamond, Gem and Pearl Show, affirming the longstanding value delivered by the twin shows.
Returning exhibitors
Many of these Italian companies are long-term exhibitors.
Jewellery maker Giovanni Ferraris first displayed its original collections at the annual fair in 2013.
“I appreciate this exhibition because it attracts a diverse group of clients from Asia, including Taiwan, the Philippines, Indonesia, Malaysia and Thailand,” remarks Vice President Carrie Lee.
“I consider this show to be one of the best in the world with the HKTDC’s clear organisation and layout.”
Another long-time participant jewellery maker Rosita Gioielli D’Amare has been participating in the show since 2005.
In recent years, more mainland buyers have been attending the show, notes the company’s owner Sergio Giusti. “Hong Kong is a bridge between the East and West, and a city of the whole world, bringing us more opportunities.”
Borriello Massimo first attended the industry staple as an exhibitor in 2006.
“We love the Hong Kong show very much,” remarks company Director Rosaria Borriello. “It’s the perfect place to do business and meet customers from everywhere.”
The company’s biggest buyers came from the Chinese Mainland, India and the Philippines.
“Sales from this Hong Kong exhibition contribute more than 20% of our business,” Ms Borriello adds. “This show is really important for business expansion.”
ITA – run under the Italian Ministry of Foreign Affairs and International Cooperation – promotes foreign trade and Italy’s exports, facilitating growth and expansion opportunities for Italian businesses across sectors.
It does so through an extensive network, with 69 offices in 74 countries.
The agency also collaborates with numerous other HKTDC fairs across diverse sectors, including electronics, houseware, wine and spirits, medical products, greentech and more, enabling Italian businesses to connect with potential buyers and partners from around the world via the Council’s platforms.