【Digital Academy】China Online Marketing for SMEs 2025: Secrets to Effective Traffic Conversion

[Limited Seating Available, First Come First Served]

For online marketing platforms in Mainland China such as Xiaohongshu, Douyin, and WeChat, it’s not just about working hard to drive traffic and increase visibility. The next step — how to attract potential customers to make the deals — is crucial! Despite continuous efforts, many find themselves losing more and more, where countless views and likes only translate to "something visible, but not realisable."

This month, Digital Academy invites Sherman Ma, founder of WECHATBIZ, who has 14 years of experience in e-commerce and the Chinese social media industry, to analyze new trends in China’s online marketing for 2025. He will provide a comprehensive guide from opening an account to posting content and discovering potential customers, all the way to finalizing sales.

Additionally, there will be an introduction of the Hong Kong Trade Development Council's “EXHIBITION+” integrated exhibition model, helping participants extend their promotional advantages and harness the synergy of online and offline efforts to seize every business opportunity. Attendees will have the chance to ask questions on-site and engage in discussions with experts, as well as network with industry professionals after the event.

The event will be held at the STAGE, Foyer, Grand Hall on Level 3 of the Hong Kong Convention and Exhibition Centre, located within the venues of the "Hong Kong Toys & Games Fair," "Hong Kong Baby Products Fair," and "Hong Kong International Stationery & School Supplies Fair." We sincerely recommend everyone visit these exhibitions before and after the event to discover innovative products, connect with industry leaders, and source quality items!

Seating is limited and first-come, first-served, and successful registrants will receive a confirmation. The seminar will also be broadcast live online for those unable to attend in person to receive the latest market insights.

Date: 8 January 2025 (Wednesday)

Time: 16:00 – 17:00

Language: Cantonese (English simultaneous interpretation provided)

Format: Physical + Live Webcast

Venue: the STAGE, Foyer, Grand Hall, Level 3, Hong Kong Convention and Exhibition Centre

 

Contents:

- Trends in China Online Marketing for 2025

- Strategies for SMEs to Discover Potential Customers

- Techniques for Effective Traffic Conversion to Secure Deals

- How to Avoid Pitfalls in Platform Operations

- Sharing Successful B2B Case Studies

- Q&A Session