[2023 Master Class for SMEs] Customer Acquisition & Potential Markets Pinpoint | Seminar with Live Broadcast Online
This month, Digital Academy has invited 3 specialists to share insights from macro-market trends, marketing strategies to backend platform management to help you succeed in 2023. Participants can raise questions on site, exchange ideas and seek professional advice from our experts. The seminar will also be broadcast online for those who cannot attend in-person to gain the latest market updates.
Session 1: Market Trends
Joseph Yuen / Chairman at HKFEC
Joseph was appointed as the Head of Commerce at IPG Mediabrands for HK and Taiwan in 2021, and entered the IT industry for nearly 30 years He is a veteran in the industry and very knowledgeable of the latest market trends. Joseph is also the Committee Chair of the Greater Bay Area Cross Border E-Commerce Industry Association, member of the Asia-Pacific Economic Cooperation (APEC) Electronic Commerce Steering Group, and Asia-Pacific Chief Executive of the International Data Center Authority (IDCA).
• B2B Market Trends under the Post-COVID New Normal
• Cross Border E-Commerce in 2023
• The Next Potential Market is…?
• Market Analyses of Europe & America/ Southeast Asia/ Greater Bay Area
• B2B Market Analysis
Session 2: Digital Upgrade (Frontend) – Marketing Strategy
Ben Lai / Director at HKSME Association
Ben is the Founder of the Start Up Group and has 18 years of corporate training experience. He provided entrepreneurial training services to a few thousand annual-subscribed members with a focus on digital marketing, social media planning, community operations and corporate management training. Corporate Partners include Manulife, Nan Fung Group and The Education University of Hong Kong etc.
• Latest Trends of Brand Building & Content Marketing
• 3 Steps for Automatic Drive Traffic
• Dos & Don’ts of Digital Marketing
• Case Analysis
Session 3: Digital Upgrade (Backend) – IT Support
Alvin Lee / Vice Chairman and IoT & ICT Sub-com Chairman at HKETA
Alvin is the CEO of Armitage Technologies Limited, mainly supporting IT upgrade and transformation of enterprises. His clients include the Watson’s Group, Café de Coral, AIRLAND and Kao (Hong Kong). He also provides digital upgrade & transformation services, such as construction of sourcing platforms and stocktaking systems, to B2B trade and manufacturing companies.
• New Backend Support for E-Commerce
• Customer Relationship Management (CRM) System
• Enterprise Resource Planning (ERP) System
• How to Decide Which Technology to Use
• Case Analysis