CONSUMER DEMAND

The Mainland Cities of the Greater Bay Area (1): Consumer Confidence and Wealth Management Arrangements

12 March 2020

As the economies of the nine mainland cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) have continued to expand, consumer confidence has remained at a high level. The survey also found that consumers in the nine mainland GBA cities currently spend 28% of their monthly personal income on daily living expenses, 19% on wealth management and 18% on savings. More

hktdc research

China’s Elderly Market: Servicing Middle-Class Consumers

05 December 2019

A consumer survey conducted by HKTDC Research discovered that mainland senior demand for leisure and entertainment services, while health improvement activities are also popular. The per-capita expenditure on services consumption ranges between RMB50 and RMB250. There is a rapid increase in the demand for tourism services, with group tours designed for seniors probably attracting older consumers the most. More

hktdc research

China’s Elderly Market: Middle-Class Product Purchasers

28 November 2019

A consumer survey commissioned recently by HKTDC Research found that mainland consumers are buying senior-specific products ranging in price between several hundred yuan and over RMB1,000. Older people tend to use fewer shopping channels and rarely shop online. Also, mainland consumers’ main concern when buying senior-specific products is safety. However, products marketed as elderly-friendly do not necessarily be popular with older consumers. More

hktdc research

China’s Elderly Market: The Changing Lifestyles of the New Old

21 November 2019

The consumer survey commissioned by HKTDC Research in mainland China has found that the new generation of elderly people meet frequently online as well as face-to-face, and enjoy sharing consumption information with friends. Increased incomes and appreciating asset values have resulted in greater expenditure in the ‘silver market’. In addition to rising level of consumption, elderly people are more than happy to try new products and services. More

hktdc research

China’s Elderly Market: Survey Summary and Recommendations

14 November 2019

China has become an ageing society. With Chinese society becoming healthier and prosperous, there is a growing demand for senior-specific consumption. HKTDC Research has conducted a consumer survey to learn more about the attitudes of middle-class consumers with regard to senior-specific products and services. The survey covers both seniors and those who take care of elderly parents, wishing to provide insights from the views of two generations. More

hktdc research

China’s Toys and Games Market (5): Two-Child Parents’ Purchase Preferences

04 July 2019

A recent Mainland China toy consumer survey commissioned by HKTDC interviewed 180 parents who have two or more children in order to understand their toy purchase preferences. They spend 20% more on toys than one-child parents do, and make on average four more purchases a year. Also, they look for information on toys from more channels, and tend to examine more toy choices when online shopping. More

hktdc research

China’s Toys and Games Market (4): Information and Purchase Channels

27 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, shopping websites are now where the largest proportion of parents obtain toy information. With regard to shopping channels, specialised toy stores are parents’ most chosen shopping channel. This indicates that online shops and bricks-and-mortar stores are equally popular. More

hktdc research

China’s Toys and Games Market (3): Pricing and Brand Factors

20 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerably when compared to 2014, suggesting that toys have now become a consumer product bought on a regular basis. Mainland parents also agree that toys of well-known brands come with more stringent quality control and better quality. More

hktdc research

China’s Toys and Games Market (2): Consumer Preferences

30 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, traditional toys remain the most popular. Electronic/ electric toys and dolls are most preferred by boys and girls respectively. STEM toys and new-tech toys are becoming increasingly popular with parents. Although the popularity of electronic games is declining, demand for their spin-offs is growing. More

hktdc research

China’s Toys and Games Market (1): Purchase Motivations

03 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, parents’ main motivation when buying toys is to enhance their children’s abilities and intelligence. The survey also found that to a great extent it is parents who make the decisions about which toys to buy. Safety is the topmost consideration for parents when they are buying toys. More

Page of 16