The oenophiles and zyphophiles of Hong Kong and beyond had reasons to celebrate last week as Hong Kong Trade Development Council’s (HKTDC) the 14th HKTDC Hong Kong International Wine & Spirits Fair (Special Edition) opened, marking the return of tasting sessions, suspended during the COVID-19 pandemic.
The two-day physical fair was restricted to industry buyers and business matching meetings were set up onsite between buyers and exhibitors to deepen business relationships and open more prospects in the sector.
Launch event
HKTDC Deputy Executive Director Sophia Chong said: “For the first time since its launch in 2008, the Wine & Spirits Fair is held in January to kick off the wine industry event season in 2023, offering plenty of opportunities for buyers and exhibitors to give their business a boost in the new year. The fair features more than 100 local and international exhibitors, showcasing their fine wine, liquor, baijiu, beer, sake and other alcoholic beverages from around the world, including Argentina, Australia, Mainland China, France, Hong Kong, Italy, Japan, Scotland and the United States.
“Local and international trade associations and government organisations participating in our fair with their own pavilions at the fairground, include the Hong Kong Wine and Spirits Association (HKWSA), Hong Kong General Chamber of Wine & Spirits (HKGCWS), Craft Beer Association of Hong Kong (CBAHK), Beverage and Food Community (BNFC), National Tax Agency Japan and Fukuoka Prefectural Government.”
The International Organization of Vine and Wine (OIV) said that as of 2021, the mainland was the world’s seventh-largest wine consumer. Hong Kong started its zero-wine duty policy in 2008 and had since become the first free wine port among major economies, boosting wine imports. Hong Kong and the mainland also signed a cooperation agreement in 2010 to facilitate customs clearance for wine exported from Hong Kong to the mainland. Since November 2017, these measures have been extended to every port in the 42 mainland Customs Districts, further fortifying Hong Kong's position as Asia's wine trading and distribution hub. The value of Hong Kong's wine exports for 2021 reached HK$1.595 billion (US$204 million), a 77% year-on-year rise. Most exports in Hong Kong are re-exports of imported wines, with Asia the major market. The mainland and Macao, which together accounted for nearly 66% of 2021 exports, were the major destinations for Hong Kong. In addition, Hong Kong was Japan’s third-largest sake export market after the US and mainland.
Tradition, technology combine
Overseas and local exhibitors exhibited a variety of fine wines at the Wine & Spirits Fair. Rymill Coonawarra from Australia brought the 2018 Classic Cabernet Sauvignon from the Coonawarra region in Australia, which is made with carefully selected locally grown Cabernet Sauvignon, aged in French oak barrels. This wine was given a high rating of 95 points by Jane Faulkner in the Halliday Wine Companion 2021; Hong Kong Beer Co, Ltd at the CBAHK pavilion presented locally brewed NO LIMITS PALE ALE beer, which is loaded with premium Cryo Pop, Citra, Idaho 7 and Azacca hop cultivars to achieve maximum citrus and tropical fruit flavours and aromas. The Hong Kong local beer had won Silver Medal, Brussels Beer Challenge 2022 and Bronze Medal, International Beer Cup 2022.
Specialty wines from rare regions
At the HKWSA Pavilion, PD Jemmuelson Ltd (Hong Kong) displayed Yuchun Junmai Sake from Taiwan, made with domestic top-grade penglai rice under “pure rice brewing”, presenting the flavour of Taiwan; T'z Limited (Hong Kong) at the HKGCWS pavilion presented Trebitsch Single Malt Whisky, the world's first Czech single-malt with international kosher quality certification. Trebitsch is first and only company in the Czech Republic that specialises in whisky production. The whisky is made with the best local ingredients and diluted with local spring water.
Reshaping tastes
Arrive Sake Gold (Junmai Daiginjo) demonstrated by TANAKA Shuzoten Inc. (Japan), an exhibitor at the Japan pavilion, is a rare vegan-certified Japanese sake. It is made with luxurious Yamada-Nishiki, the highest grade of sake rice produced in Hyogo Prefecture. The sake has a gentle and full-bodied ginjo aroma; Katsuya Syuzo Partnership Company (Japan) of Fukuoka pavilion presents Honoka sake, light and easy-to-drink, meeting the needs of young people and women who prefer a light taste.
Fine wines
Local exhibitor Everrise International Trading Co Ltd. exhibits Kweichow Moutai, the state guest baijiu that is highly sought after in the mainland market. The baijiu has won a number of international awards and has gradually become a new hot pick among consumers. The other local exhibitor, Hong Kong Craft Distilling Co. Limited, featured 100% locally brewed N.I.P Rare Dry Gin distilled from 21 different types of traditional gin herbs and raw ingredients with distinctive Hong Kong flavours.
Seminars promote industry exchanges
A series of exciting activities were arranged, including Hong Kong Wine Industry Outlook 2023 (With HKWSA); Taking off: A Flight of Local Beer and Cider (With CBAHK); Insider’s Guide to Wine Authentication (With HKGCWS); Mystic Island Winery - An Exceptional Chinese Vineyard (With Wine & Spirits．酒誌) introduced fine wines from Yantai, Shandong; and the fourth Miss SAKE Hong Kong Inauguration Ceremony to promote exchanges between industry players.
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Wine & Spirits Fair
