T-box x SHOPLINE digital marketing workshop series: “How O2O is Changing Retail Experiences through Memberships”

O2O (Online To Offline) is a new e-commerce model in which consumers pay online and enjoy services or obtain goods in stores. Through providing instant promotions and service reservations, O2O deliver the latest news to consumers to increase brand exposure and increase turnover. In addition, the establishment of a membership system can organize customer information efficiently. SMEs could develop business strategy and explore new market by analyzing customer data in membership system. In view of this, the representation from SHOPLINE will share how to utilize membership system to increase business performance and how to seize O2O business opportunities. In addition, speaker will share how SMEs Integrate online and offline members data to assist SMEs on multi-store management