New Marketing Trends Workshop on "Optimizing Marketing Effectiveness with Data Analysis Tools"

There has been a lot of myth around Big Data - and sometimes companies may think Big Data is just an IT project and involves lots of investment. Big Data is actually a business practice - it is about how decision makers and marketers should be understanding what kind of data they should need and how to get it, and more importantly on how to interpret the data for meaningful business decisions. The data comes from external and internal sources and most are actually free. In this workshop, speaker will introduce the tools that companies can use to glean external market data and internal business data that are relevant to their business.