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Lifestyle products on show

e-businessDigital Marketing

Hong Kong retains its role as a key source of toys, gifts and other household products.



Hong Kong’s phenomenal transformation into a prosperous city went into high gear from the 1950s to the 1970s when the city was a global production hub for many household products such as toys and gifts.

The Hong Kong Trade Development Council (HKTDC) played an important part in taking these products abroad and retains this role despite the recent diversification of the city’s economy.

More than 580 exhibitors from nine countries and regions attended the show

Organised by the HKTDC, the HKTDC Lifestyle Sourcing Show | Physical + Online ended on 10 December. The physical (1-3 December) and online shows (6-10 December) welcomed about 9,500 buyers to visit in person or browse through a huge array of products online, while more than 3,100 business meetings were arranged during the show.

The show drew more than 580 exhibitors from nine countries and regions, who displayed the latest toys, baby products, gifts and premium, houseware, optical products, wine and spirits. Benjamin Chau, Deputy Executive Director of the HKTDC, said: “The hybrid format is a trend that’s here to stay. We are glad to see that the Lifestyle Sourcing Show has proved so effective in helping SMEs create new business opportunities despite the current travel restrictions. Besides hosting trade exhibitions, the HKTDC has responded to industry needs by organising more buyer networking sessions and thematic seminars to facilitate industry exchange both online and offline.”

Creating opportunities

business meetings
More than 3,100 business meetings were arranged during the show

The hybrid online-and-physical Lifestyle Sourcing Show maximised business opportunities for participants. By mobilising its network of 50 offices worldwide, the HKTDC helped exhibitors and buyers take advantage of its premium physical exhibition services and leverage its sophisticated e-commerce platform to secure business opportunities.

Lee Ming-him, Sales and IT Director of ASFA Bio-Tech Hong Kong Limited, a supplier of disinfectant products, said his company met a potential buyer from a hospitality group that operates eight hotels in Hong Kong. The buyer planned to source ASFA’s disinfectant and deodorisation spray to give to hotel guests as souvenirs. Mr Lee said he was satisfied with the HKTDC’s effective business-matching service and planned to join more HKTDC trade fairs in the future.

Hong Kong brand Cellac Innovative Company showcased its award-winning earphones at the show. The company’s Marketing Manager, Sam Leong, said the online-and-physical model was not only cost-effective and flexible, but it also provided him with more time to establish connections with new buyers. He met a potential buyer from a Taiwanese tourism association and a potential business partner from a renowned e-tailer during the fair and said he is looking forward to developing business relationships with them.

Exhibitors promoted brands and products through visually creative virtual 3D booths in the online show. The HKTDC’s online business matching platform, Click2Match, successfully arranged meetings by using artificial intelligence to conduct automatic matching between potential business partners.

Buyer networking sessions

Lively discussions
Lively discussions took place between buyers and suppliers at networking sessions

Buyer networking sessions were held during the physical show, attracting buyers and suppliers to attend and engage in on-site business discussions. Louis Chan, General Manager of H. Grossman Limited, said the Lifestyle Sourcing Show provided a good opportunity for them to conduct one-on-one meetings with exhibitors. The company identified four to five potential suppliers of toys and may buy up to 10,000 pieces per order.

Fracine Hui, Deputy Manager of Business Development Department of Influence Development, found the physical Lifestyle Sourcing Show to be an effective networking platform for buyers and exhibitors to exchange information and have preliminary business negotiations. During the show, the company met five potential suppliers of organic cotton dolls and other baby toys and plans to develop business with them in the future.

Thematic seminars

The HKTDC organised a number of seminars during the show

The HKTDC organised a number of seminars during the show, with topics including a guide to staying ahead in a reshaped business landscape, mobile photography tips for lifestyle products, digital marketing strategies and the application and development of marketing technologies, in addition to the “Hong Kong International Optometric Symposium” and the “Business Guide to Toys and Baby Products Industries” webinar held before the show. Physical seminars and the online platform drew 20,000 viewers. The playbacks of seminars and other events at the Lifestyle Sourcing Show can be viewed online at the fair website and the Click2Match platform.

Related links
Lifestyle Sourcing Show Sourcing

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