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Targeting Russia through e-commerce

Russiae-businesse-commerceTradeRetail services

Taking the digital route to Europe’s largest market and the hub of the Eurasian Economic Union.



WHAT: The COVID‑19 pandemic has fast-tracked the long-term move from physical retail to e‑commerce as the key sales channel into both domestic and overseas markets – including Russia, Europe’s largest consumer market. To help Hong Kong exporters better understand the huge potential of this emerging destination, this webinar will detail Russia’s fast-evolving e-commerce landscape and provide key insights into securing success in this challenging market.

WHEN: 19 January 2021 - 3pm to 4pm

WHO: Organised by the Hong Kong Trade Development Council

WHY: Speakers include Jenny Lam, Economist (Global Research), HKTDC Research who was responsible for Europe and Central Asia market development research. She also provides key insights into a broad range of product and service sectors, including clothing, footwear, watches and clocks, spectacles, sporting goods, marketing and publishing.

The other speaker is Nikita Maslov, International Co-operation Manager, Wildberries. Russia’s leading e-commerce marketplace, Wildberries boasted a revenue of US$3.2 billion in 2019. The company has a strong foothold in Russia as well as other Eurasian Economic Union (EAEU) markets such as Belarus, Kazakhstan, Kyrgyzstan and Armenia. As the online retailer’s International Co-operation Manager, Mr Maslov has particular responsibility for developing partnerships with any globally minded business looking to sell into the vast European market.

WHERE: Online seminar. Register here


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