WHAT: The China-Northeast Asia Expo in Changchun is an exhibition combining trade promotion (business-to-business – B2B) and on-site retail (business-to-consumer − B2C) into one event. It features a Style Hong Kong Pavilion, which is dedicated to exhibitors from the city. The exhibition categories are Beauty, Fashion & Fashion Accessories, Food, Gifts, Watch & Clock and Houseware Products. The exhibition's admission policy is based on the promotion of brands and original design. All exhibitors must conduct on-site retail selling.WHEN: 23-27 August 2019WHO: The pavilion is organised by the Hong Kong Trade Development Council (HKTDC) WHY: The HKTDC invites local importers, brand agencies, distributors and retailers to join the show for the purposes of trade promotion (B2B), with complimentary business-matching meetings being arranged for exhibitors. Through on-site retail (B2C), exhibitors can get a good understanding of the demand and purchasing power of local consumers in Jilin province and promote their brand at the same time. Participants are eligible to apply for funding offered by the Trade and Industry Department of the Hong Kong Special Administrative Region Government. For details, please visit the homepage of the SME Export Marketing Fund or contact representatives at 852-2398 5127.WHERE: Changchun International Convention and Exhibition Center, Jilin ProvincePAVILION WEBSITE: https://hkmb.hktdc.com/en/1X04WWUI/event/Style-Hong-Kong-Pavilion-at-China-Northeast-Asia-Expo-Changchun