TWO-CHILD POLICY

According to HKTDC survey, mainland parents spend RMB263 a month on feeding utensils on average. Hypermarkets and chain-operated maternity and baby stores are the most common shopping channels for feeding utensils purchase. “No hazardous chemicals” and “certification guarantee” are the top considerations when respondents buying feeding utensils for their children. The survey also shows that, 84% of respondents are willing to try new brand of feeding utensils. More

HKTDC conducted a survey on the Chinese market for baby and child products. The survey results show that mainland parents spend RMB343 a month on toys on average. 90% of respondents had bought educational or learning aid toys in the past year in the hope of encouraging their children to learn while having fun. Department stores and hypermarkets are the most common shopping channels for toy purchase. More

HKTDC conducted a survey on the Chinese market for baby and child products. The survey results show that mainland parents spend RMB826 a month on baby and child food on average. When choosing baby and child food, 51% of respondents say nutrient content is the major consideration. Other considerations include food contains no additives (48%) and presence of supplemental nutrients that are good for children’s growth (45%). More

As average personal spending levels have gone up in China, there has been a corresponding demand from parents for a more diverse and high-quality choice of clothing for their children. In this interview, the marketing director of Beijing Tongchuangtongxin Network Technology Co. Ltd., Ms Wang Linqi identifies the trends of brand positioning strategy and professionalisation within the children’s clothing market in China. More