Global sales of toys for babies, infants and pre-schoolers are expected to see an annual growth of 6% in the next four years, reaching US$17.5 billion in 2016. The EU and the US are the biggest toy markets for children under the age of four, accounting for more than 70% of the total. On the other hand, parents in the BRIC countries – Brazil, Russia, India and China – increasingly recognise the benefits of toys to children’s development. More
