TOYS & GAMES

A recent Mainland China toy consumer survey commissioned by HKTDC interviewed 180 parents who have two or more children in order to understand their toy purchase preferences. They spend 20% more on toys than one-child parents do, and make on average four more purchases a year. Also, they look for information on toys from more channels, and tend to examine more toy choices when online shopping. More

The routes to the ASEAN market are diverse and competitive. Hong Kong toys and games exporters need to consider the characteristics of each sales channel, including its location, market reach, management cost and the degree of control. The right retail channel can help suppliers expand their geographical coverage quickly. More

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerably when compared to 2014, suggesting that toys have now become a consumer product bought on a regular basis. Mainland parents also agree that toys of well-known brands come with more stringent quality control and better quality. More

Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys. In ASEAN, going shopping together for toys is a favourite activity for many families, especially during holiday seasons. Hong Kong toymakers and suppliers eyeing the ASEAN market need to keep aware of developments in both online and offline channels. More