TOYS & GAMES

Bold buys vote of confidence in toy retailers

03 July 2019

The global toy retail market continues to find itself in a protracted period of change and reinvention, with many vendors struggling to stay abreast of the frequent changes to consumer behaviour. More

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Accessing the ASEAN Consumer Market: Toys and Games (Market Entry Strategies)

02 July 2019

The routes to the ASEAN market are diverse and competitive. Hong Kong toys and games exporters need to consider the characteristics of each sales channel, including its location, market reach, management cost and the degree of control. The right retail channel can help suppliers expand their geographical coverage quickly. More

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China’s Toys and Games Market (4): Information and Purchase Channels

27 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, shopping websites are now where the largest proportion of parents obtain toy information. With regard to shopping channels, specialised toy stores are parents’ most chosen shopping channel. This indicates that online shops and bricks-and-mortar stores are equally popular. More

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China’s Toys and Games Market (3): Pricing and Brand Factors

20 June 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, mainland parents’ average annual expenditure on toys and frequency of purchase today have risen considerably when compared to 2014, suggesting that toys have now become a consumer product bought on a regular basis. Mainland parents also agree that toys of well-known brands come with more stringent quality control and better quality. More

hktdc research

Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong toys and games suppliers. More

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Survey of Harmful Monomers in Toys and Risk Assessment of 3D Pens for Children

06 June 2019

As Hong Kong traders active in the toy industry may know, plastic toys sometimes contain monomers, some of which are hazardous to health and even classified as carcinogenic. In 2010, the EU’s Scientific Committee on Health and Environmental Risks (“SCHER”) assessed that no carcinogens ought to be present in toys as intentionally added substances. More

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Accessing the ASEAN Consumer Market: Toys and Games (Distribution Channels)

03 June 2019

Despite the rise of e-commerce, bricks-and-mortar stores are still the preferred channel for some categories of toys. In ASEAN, going shopping together for toys is a favourite activity for many families, especially during holiday seasons. Hong Kong toymakers and suppliers eyeing the ASEAN market need to keep aware of developments in both online and offline channels. More

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China’s Toys and Games Market (2): Consumer Preferences

30 May 2019

According to a survey conducted by the Hong Kong Trade Development Council (HKTDC) in China, traditional toys remain the most popular. Electronic/ electric toys and dolls are most preferred by boys and girls respectively. STEM toys and new-tech toys are becoming increasingly popular with parents. Although the popularity of electronic games is declining, demand for their spin-offs is growing. More

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Calls Made to Withdraw Recycling Exemptions for Flame Retardants Found in Consumer Goods

24 May 2019

The 9th Conference of the Parties to the Stockholm Convention on Persistent Organic Pollutants was held in Geneva from 29 April to 10 May 2019. In the run-up to the conference, eight European Environmental NGOs jointly sent an open letter to the European Commission strongly encouraging the EU to withdraw the recycling exemptions for certain flame retardant chemicals. More

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China Grants Oversight of Toy Imports and Exports to General Administration of Customs

23 May 2019

The General Administration of Customs (GAC) has been granted oversight of the inspection and supervision of China’s imported and exported toys. The move is in line with the recent third revision to the Administrative Measures for the Inspection and Supervision of Imported and Exported Toys. More

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