A regional study by Collinson Group, a global leader in loyalty and benefits, reveals that most organisations do not understand what drives customer loyalty, and therefore put customer relationships and profitability at risk. More
Hong Kong is the marketing services capital of Asia, where a full range of services can be found. The sophistication of the market has attracted a strong presence of multinational agencies and a critical pool of marketing services talents. More
Peter Lefebvre is Creative Director of Leo Burnett, the world's oldest and third-largest advertising agency holding group, and one of the largest agency networks with 85 offices and more than 9,000 employees. More
A regional conference for marketers and brands, MarketingPulse will comprise forums, dialogue sessions, exhibition and networking events, featuring top-notch speakers in the field. More
After successfully launching many global brands to Chinese mainland consumers, Hong Kong’s WE Marketing Group is now poised to help mainland multinationals go global. More
