PUBLIC RELATIONS

Thai Consumers: Marketing Throughout the Customer Journey (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

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Thai Consumers: Marketing Throughout the Customer Journey (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More

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Thai Consumers: Marketing Throughout the Customer Journey (1)

17 March 2021

Today, marketing is more than just advertising. As technology advances, consumers and browsers have more ways to interact with businesses than ever before. However, this presents a challenge to businesses. They need a strategic approach to understand customer expectations and improve the customer experience. A recent HKTDC study has unlocked valuable insights into the customer journey in the Thai market, which will be discussed in this series of articles. More

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New Marketing Strategies in China: Integrating Digital Technology with Culture and Art to Increase Store Attractiveness

21 January 2021

As a great diversity of shopping centres move into various cities in China, physical retail in the mainland is becoming increasingly competitive. K11 Digital Marketing General Manager, James Yang, shared how the company managed to stand out from the shopping centre crowd and how it makes use of social media to market and promote the brands featured at its outlets. More

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Online Marketing Platform Goes Global via Greater Bay Area

05 January 2021

iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider headquartered in Hong Kong. Terence Li, its Chief Financial Officer, says that the international free flow of capital and information in Hong Kong gives it a critical advantage in its operations and development. More

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SWOT Analysis of Hong Kong as an International Business Hub: A Centre for Legal, Dispute Resolution and other Professional Services

15 October 2020

Hong Kong is experience in operating in accordance with international practices and offers financial, accounting, legal and other professional services to the global marketplace enables it to provide quality, efficient professional services to local, mainland and Asian Pacific clienteles. PricewaterhouseCoopers Advisory Services Limited (PwC) carried out a SWOT analysis of Hong Kong as a centre for legal, dispute resolution and other professional services for GBA. More

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New Marketing Strategies in China: Driving Sales with Short Videos

13 October 2020

Thanks to the ubiquitous use of social media among Chinese netizens, the rise of short videos in recent years has made branding approaches more diverse. Shenzhen Youliang Cultural Communication Co Ltd is an MCN company engaged in content design. Coco Cai, Operation Director of Youliang, provided valuable tips for Hong Kong companies in expanding into the mainland market, explaining the operation methods and techniques for short videos. More

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New Marketing Strategies in China: The Digital Fan Economy

06 October 2020

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

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Lights must stay on

05 October 2020

Dealing with uncertainty could be described as the most important task of a business owner or manager, and lack of information is a key element of uncertainty. More

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New Marketing Strategies in China: The Digital Influencer Economy

29 September 2020

The term “Influencer economy” refers to a marketing model whereby popular online celebrities are engaged to promote brands or products on social media, targeting their huge fan base and converting followers’ clicks into sales. Chen Zhiqing, COO of Guangzhou Hongyan Cultural Media Co Ltd, explained the strategies of social media promotion and marketing for the benefit of Hong Kong companies wishing to promote and sell their products in the mainland. More

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