PUBLIC RELATIONS

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

The term “Influencer economy” refers to a marketing model whereby popular online celebrities are engaged to promote brands or products on social media, targeting their huge fan base and converting followers’ clicks into sales. Chen Zhiqing, COO of Guangzhou Hongyan Cultural Media Co Ltd, explained the strategies of social media promotion and marketing for the benefit of Hong Kong companies wishing to promote and sell their products in the mainland. More

In the past, building a new brand in Mainland China might take more than 10 years of hard work, but today it can be achieved in two to three years thanks to the social media. Social Seeding Technology (Shenzhen) Ltd, founded in 2019, is a social media advertising company. Its core business is providing social media marketing and promotion services to brand owners. CEO Laurel Huang shared her views on the latest development in Chinese social media marketing. More

In an interview with HKTDC Research, the home-grown branding agency Branding Records shares how businesses can ride out the current Covid-19 storm by reflecting on and strengthening their corporate culture, while breathing new life into their brands with the help of cross-platform digital marketing solutions. More