PUBLIC RELATIONS

Marketing Services Industry in Hong Kong

16 March 2018

Hong Kong is the marketing services capital of Asia, where a full range of services can be found. The sophistication of the market has attracted a strong presence of multinational agencies and a critical pool of marketing services talents. More

first person

The Great Equaliser

13 March 2018

Peter Lefebvre is Creative Director of Leo Burnett, the world's oldest and third-largest advertising agency holding group, and one of the largest agency networks with 85 offices and more than 9,000 employees. More

heads-up

MarketingPulse

26 February 2018

A regional conference for marketers and brands, MarketingPulse will comprise forums, dialogue sessions, exhibition and networking events, featuring top-notch speakers in the field. More

multimedia

Festivals for the Belt and Road

18 September 2017

multimedia

Remembering Sir David Tang (1954-2017)

01 September 2017

multimedia

Exploring the World through Words

04 August 2017

venture hong kong

Marketing China to the World

29 May 2017

After successfully launching many global brands to Chinese mainland consumers, Hong Kong’s WE Marketing Group is now poised to help mainland multinationals go global. More

market spotlight

Creative Hong Kong

23 May 2017

Since setting up in Hong Kong three years ago, the Quick Word Company has written for more than 180 brands across a wide range of industries. More

first person

Online Branding

08 February 2017

Digital advertising spending in Hong Kong is expected to hit US$748 million by 2020, according to a new report by research firm eMarketer. More

hktdc research

E-commerce: Using O2O Marketing to Create a Seamless Customer Journey (Interview with Source Network Media Group)

26 October 2016

In an interview with HKTDC, Sandy Choi and Chois Choi, co-founders of Source Network Media Group, pointed out the uniqueness of the mainland e-commerce landscape – from social-media platforms to the design and content of websites to promotional ideas – and explained how they help Hong Kong enterprises to embark on cross-border e-commerce using integrated O2O strategies. More

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