PUBLIC RELATIONS

Hong Kong is experience in operating in accordance with international practices and offers financial, accounting, legal and other professional services to the global marketplace enables it to provide quality, efficient professional services to local, mainland and Asian Pacific clienteles. PricewaterhouseCoopers Advisory Services Limited (PwC) carried out a SWOT analysis of Hong Kong as a centre for legal, dispute resolution and other professional services for GBA. More

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

The term “Influencer economy” refers to a marketing model whereby popular online celebrities are engaged to promote brands or products on social media, targeting their huge fan base and converting followers’ clicks into sales. Chen Zhiqing, COO of Guangzhou Hongyan Cultural Media Co Ltd, explained the strategies of social media promotion and marketing for the benefit of Hong Kong companies wishing to promote and sell their products in the mainland. More

In the past, building a new brand in Mainland China might take more than 10 years of hard work, but today it can be achieved in two to three years thanks to the social media. Social Seeding Technology (Shenzhen) Ltd, founded in 2019, is a social media advertising company. Its core business is providing social media marketing and promotion services to brand owners. CEO Laurel Huang shared her views on the latest development in Chinese social media marketing. More