PUBLIC RELATIONS

Diversity and Connectivity: What You Need to Know about Greater Bay Area

26 November 2021

Start-Up Hong Kong: Taking Marketing Technology to the GBA

26 April 2021

Sam Ng, Market Director of local start-up Vfluencer, believes that, by virtue of its sheer size, the mainland market is an ideal testing ground for the market potential of innovative products. Ng said that he has been glad to witness the proliferation of start-up nurturing programmes on the market in recent years, but added that further improvements are necessary to meet the needs of start-ups. More

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Thai Consumers: Marketing Throughout the Customer Journey (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

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Thai Consumers: Marketing Throughout the Customer Journey (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (1)

17 March 2021

Today, marketing is more than just advertising. As technology advances, consumers and browsers have more ways to interact with businesses than ever before. However, this presents a challenge to businesses. They need a strategic approach to understand customer expectations and improve the customer experience. A recent HKTDC study has unlocked valuable insights into the customer journey in the Thai market, which will be discussed in this series of articles. More

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New Marketing Strategies in China: Integrating Digital Technology with Culture and Art to Increase Store Attractiveness

21 January 2021

As a great diversity of shopping centres move into various cities in China, physical retail in the mainland is becoming increasingly competitive. K11 Digital Marketing General Manager, James Yang, shared how the company managed to stand out from the shopping centre crowd and how it makes use of social media to market and promote the brands featured at its outlets. More

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Online Marketing Platform Goes Global via Greater Bay Area

05 January 2021

iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider headquartered in Hong Kong. Terence Li, its Chief Financial Officer, says that the international free flow of capital and information in Hong Kong gives it a critical advantage in its operations and development. More

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SWOT Analysis of Hong Kong as an International Business Hub: A Centre for Legal, Dispute Resolution and other Professional Services

15 October 2020

Hong Kong is experience in operating in accordance with international practices and offers financial, accounting, legal and other professional services to the global marketplace enables it to provide quality, efficient professional services to local, mainland and Asian Pacific clienteles. PricewaterhouseCoopers Advisory Services Limited (PwC) carried out a SWOT analysis of Hong Kong as a centre for legal, dispute resolution and other professional services for GBA. More

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New Marketing Strategies in China: Driving Sales with Short Videos

13 October 2020

Thanks to the ubiquitous use of social media among Chinese netizens, the rise of short videos in recent years has made branding approaches more diverse. Shenzhen Youliang Cultural Communication Co Ltd is an MCN company engaged in content design. Coco Cai, Operation Director of Youliang, provided valuable tips for Hong Kong companies in expanding into the mainland market, explaining the operation methods and techniques for short videos. More

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New Marketing Strategies in China: The Digital Fan Economy

06 October 2020

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

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