PUBLIC RELATIONS

29 June 2020

In an interview with HKTDC Research, the home-grown branding agency Branding Records shares how businesses can ride out the current Covid-19 storm by reflecting on and strengthening their corporate culture, while breathing new life into their brands with the help of cross-platform digital marketing solutions. More

hktdc research

The Greater Bay Area: The Global Brand Goldrush

05 February 2020

Swiss-based DKSH is a global expert in Market Expansion Services – and sees the Guangdong-Hong Kong-Macao Greater Bay Area as among the leading opportunities for international and regional brands. Hong Kong is central to its market strategies. More

first person

Communicating from the heart

13 January 2020

If you struggle to put your message across, then you may consider enlisting the help of a consultancy such as Louder, which encourages clients to speak from the heart and become masters of body language before they step up to make that big presentation. More

hktdc research

The Greater Bay Area: A Potential Goldmine of ‘Hero’ Brands

08 January 2020

Since being set up in Hong Kong five years ago by its Italian founders, Branding Records has garnered a client base of nearly 200, from start-ups to SMEs and multi-national companies. Now, its team of branding and marketing experts based in the SAR and Shanghai is looking to tap the opportunities offered by the Greater Bay Area initiative. More

multimedia

Stay on the Pulse of Marketing - MarketingPulse 2019

09 April 2019

first person

Loyalty Dark Box for Many

26 November 2018

A regional study by Collinson Group, a global leader in loyalty and benefits, reveals that most organisations do not understand what drives customer loyalty, and therefore put customer relationships and profitability at risk. More

hktdc research

Marketing Services Industry in Hong Kong

16 March 2018

Hong Kong is the marketing services capital of Asia, where a full range of services can be found. The sophistication of the market has attracted a strong presence of multinational agencies and a critical pool of marketing services talents. More

first person

The Great Equaliser

13 March 2018

Peter Lefebvre is Creative Director of Leo Burnett, the world's oldest and third-largest advertising agency holding group, and one of the largest agency networks with 85 offices and more than 9,000 employees. More

heads-up

MarketingPulse

26 February 2018

A regional conference for marketers and brands, MarketingPulse will comprise forums, dialogue sessions, exhibition and networking events, featuring top-notch speakers in the field. More

multimedia

Festivals for the Belt and Road

18 September 2017

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