MEDIA

iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider headquartered in Hong Kong. Terence Li, its Chief Financial Officer, says that the international free flow of capital and information in Hong Kong gives it a critical advantage in its operations and development. More

Thanks to the ubiquitous use of social media among Chinese netizens, the rise of short videos in recent years has made branding approaches more diverse. Shenzhen Youliang Cultural Communication Co Ltd is an MCN company engaged in content design. Coco Cai, Operation Director of Youliang, provided valuable tips for Hong Kong companies in expanding into the mainland market, explaining the operation methods and techniques for short videos. More

The term “Influencer economy” refers to a marketing model whereby popular online celebrities are engaged to promote brands or products on social media, targeting their huge fan base and converting followers’ clicks into sales. Chen Zhiqing, COO of Guangzhou Hongyan Cultural Media Co Ltd, explained the strategies of social media promotion and marketing for the benefit of Hong Kong companies wishing to promote and sell their products in the mainland. More