MEDIA

Asian Financial Forum 2021 Online | Alexis Ohanian talks venture investing

26 February 2021

Online Marketing Platform Goes Global via Greater Bay Area

05 January 2021

iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider headquartered in Hong Kong. Terence Li, its Chief Financial Officer, says that the international free flow of capital and information in Hong Kong gives it a critical advantage in its operations and development. More

venture hong kong

Surviving under microscope

12 November 2020

Pressure on business performance as a result of the COVID-19 pandemic and Sino-US trade tensions has, along with intense interest in environmental, social and governance (ESG) concerns among regulators and stakeholders, have placed companies, both public and private, under the microscope. More

hktdc research

New Marketing Strategies in China: Driving Sales with Short Videos

13 October 2020

Thanks to the ubiquitous use of social media among Chinese netizens, the rise of short videos in recent years has made branding approaches more diverse. Shenzhen Youliang Cultural Communication Co Ltd is an MCN company engaged in content design. Coco Cai, Operation Director of Youliang, provided valuable tips for Hong Kong companies in expanding into the mainland market, explaining the operation methods and techniques for short videos. More

hktdc research

New Marketing Strategies in China: The Digital Fan Economy

06 October 2020

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

hktdc research

New Marketing Strategies in China: The Digital Influencer Economy

29 September 2020

The term “Influencer economy” refers to a marketing model whereby popular online celebrities are engaged to promote brands or products on social media, targeting their huge fan base and converting followers’ clicks into sales. Chen Zhiqing, COO of Guangzhou Hongyan Cultural Media Co Ltd, explained the strategies of social media promotion and marketing for the benefit of Hong Kong companies wishing to promote and sell their products in the mainland. More

hktdc research

New Marketing Strategies in China: Speeding Purchase Decisions Via Social Media

22 September 2020

Founded in Guangdong in 2002, EYB Digital Marketing now has branches in Guangzhou and Shanghai. EYB Vice President Frankie Lee’s views on how the methods of marketing communications on the mainland have changed, the differences between social media and content platforms, and how best to use those platforms’ different characteristics, should provide a valuable reference for Hong Kong industry players. More

venture hong kong

Cupid switches to digital arrows

17 September 2020

With a presence in Hong Kong, Malaysia, Singapore, Thailand and Indonesia, lunch-dating agency Lunch Actually deploys a matching algorithm that has successfully played cupid to more than 4,500 couples to date, Co-founder and CEO Violet Lim said. More

hktdc research

New Marketing Strategies in China: Big Data's Social Media Sales Boost

15 September 2020

In the past, building a new brand in Mainland China might take more than 10 years of hard work, but today it can be achieved in two to three years thanks to the social media. Social Seeding Technology (Shenzhen) Ltd, founded in 2019, is a social media advertising company. Its core business is providing social media marketing and promotion services to brand owners. CEO Laurel Huang shared her views on the latest development in Chinese social media marketing. More

inside china

Lockdown workout for film industry

27 May 2020

As with most commercial sectors around the world, the past few months have been devastating for the Hong Kong and Mainland China‑based film industry. More

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