MEDIA

The ‘fan economy’ refers to a business model in which economic and social benefits are generated based on the relationship between fans and the people they follow. As the internet develops in leaps and bounds, network celebrities or KOLs in various sectors have emerged on social media. Tenson Lin, Operations Manager of Fensi, explained how the company conducts social media marketing and provides O2O promotion and advertising services for brand owners. More

Founded in Guangdong in 2002, EYB Digital Marketing now has branches in Guangzhou and Shanghai. EYB Vice President Frankie Lee’s views on how the methods of marketing communications on the mainland have changed, the differences between social media and content platforms, and how best to use those platforms’ different characteristics, should provide a valuable reference for Hong Kong industry players. More

In the past, building a new brand in Mainland China might take more than 10 years of hard work, but today it can be achieved in two to three years thanks to the social media. Social Seeding Technology (Shenzhen) Ltd, founded in 2019, is a social media advertising company. Its core business is providing social media marketing and promotion services to brand owners. CEO Laurel Huang shared her views on the latest development in Chinese social media marketing. More