LICENSING

Due to the rising role of innovation and technology in Asia, the importance of IP protection, IP commercialisation and IP litigation have become hot topics among industry players. An HKTDC survey found that while Hong Kong is currently the number one location for many businesses conducting IP trading activities, the city will be facing increasingly keen competition from Singapore and Shanghai in the future. More

Hong Kong’s franchising market has been developing steadily, most of the well-known international franchise brands, including McDonald’s, KFC, 7-Eleven, Subway, Starbucks and Pizza Hut, have a presence in Hong Kong. According to Hong Kong Franchise Association’s estimates, around 43% of the franchises in Hong Kong are in the catering business, 20% in retailing and 37% in other services. More