LICENSING

16 November 2020

The HKTDC Hong Kong International Franchising Show gives businesses the opportunity to check out brands and licences from around the world. More

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Licensing Industry in Hong Kong

30 July 2020

Hong Kong has been chosen by many international licensors and licensing agents as the strategic base to expand their licensing business in Asia. More

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Franchising Industry in Hong Kong

26 June 2020

Hong Kong’s franchising market has been developing steadily, with many well-known international franchise brands, including McDonald’s, KFC, 7-Eleven, Subway, Starbucks and Pizza Hut, having a presence. According to Hong Kong Franchise Association’s estimates, around 43% of franchises in Hong Kong are in the catering business, 20% in retailing and 37% in other services. More

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Intellectual Property Services Industry in Hong Kong

24 June 2020

As a key marketplace for a variety of Intellectual Property (IP) services, Hong Kong plays an important role in IP value-chain activities. More

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China Launches “Iron Fist” Intellectual Property Law Enforcement

22 May 2020

The State Administration for Market Regulation recently released an intellectual property law enforcement plan for 2020 dubbed “Iron Fist” (Guo Shi Jian Ji No. 66 [2020]) and circulated it to its local offices at provincial, autonomous region and municipality level for devising relevant action plans. More

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Bright prospects for pooled IP

23 March 2020

Asia's cultural creativity and innovation have developed vigorously in recent years, with more and more companies using intellectual property (IP) systems to protect IP rights. More

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Technology drives digital opportunities

02 March 2020

Cultural and creative content has extended to corporate marketing and consumer life as social media and open-data applications develop rapidly, and public awareness of the shared economy increases. More

life & style

Licensed to thrive

17 January 2020

Whether the business is fashion, entertainment or food, taking on a high-profile brand is a sure way into consumers’ lives, delegates at this month’s Asian Licensing Conference learned. More

heads-up

HKTDC Hong Kong International Licensing Show

09 December 2019

The 18th Hong Kong International Licensing Show helps licensors and licensing agents find partners and expand their regional licensing network in Asia, in particular in Mainland China. More

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Cartoon characters project ‘charging spirit’

14 November 2019

Cartoon characters can instil positive energy in their fans, as is the case with Charging Buddies. This 100% Hong Kong-born character family is charming the licensing market with its bright, affectionate image and pragmatic battery-charging service, lighting up the licensing field with its “charging spirit”. More

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