ADVERTISING SERVICES

Released recently by the State Administration for Market Regulation, China’s 14th five-year plan for the development of the advertising industry sets out development targets as well as policies to reduce operating costs. The plan encourages technological innovation, digital transformation and more rational distribution of industrial resources. More

Established in 2020, Pongo (Shenzhen) Technology Co Ltd (Pongoshare) specialises in one-stop content marketing services, helping emerging mainland brands to tap overseas markets. The company’s Vice President, Song Yang, shared his views on this fast-changing sector and the opportunities it creates. He pointed out that in view of rapid ASEAN development in recent years, Pongoshare has set up localised specialist teams to grow its business in the ASEAN market. More

The National Administration for Market Regulation recently released a law-enforcement guide for ‘medical beauty’ advertising. The guide stipulates that any company hoping to publish or appoint an agent to publish medical beauty ads must first obtain a medical institution licence and a medical advertising certificate. More

As the number of digitally connected consumers grows and social media usage expands in Southeast Asia, social listening provides an alternative for brands as well as marketers to tap into much richer consumer insights in real-time. In view of the today’s digital marketing climate in Southeast Asia, HKTDC Research sat down with Chitpol Mungprom, Founder of Zanroo, to understand how social listening and digital marketing works in the region. More