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MarketingPluse 2021 Online | ‘’Marketing for GOOD’’’ at Asia’s premier marketing conference

20 April 2021

Thai Consumers: Marketing Throughout the Customer Journey (4)

07 April 2021

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Businesses can usually get current customers to make repeated purchases more easily, and cheaply, than they can find new customers. It is therefore critical for businesses to look at ways to keep customers happy and to build a strategy for customer retention. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (1)

17 March 2021

Today, marketing is more than just advertising. As technology advances, consumers and browsers have more ways to interact with businesses than ever before. However, this presents a challenge to businesses. They need a strategic approach to understand customer expectations and improve the customer experience. A recent HKTDC study has unlocked valuable insights into the customer journey in the Thai market, which will be discussed in this series of articles. More

venture hong kong

Nimble AI for fast-changing market

04 March 2021

As overseas brands scramble to reboot business in Mainland China following a year of COVID-19 upheaval, Hong Kong-headquartered EternityX is using artificial intelligence (AI) to help boost their prospects. More

hktdc research

New Marketing Strategies in China: Integrating Digital Technology with Culture and Art to Increase Store Attractiveness

21 January 2021

As a great diversity of shopping centres move into various cities in China, physical retail in the mainland is becoming increasingly competitive. K11 Digital Marketing General Manager, James Yang, shared how the company managed to stand out from the shopping centre crowd and how it makes use of social media to market and promote the brands featured at its outlets. More

hktdc research

Online Marketing Platform Goes Global via Greater Bay Area

05 January 2021

iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider headquartered in Hong Kong. Terence Li, its Chief Financial Officer, says that the international free flow of capital and information in Hong Kong gives it a critical advantage in its operations and development. More

hktdc research

China Updates Pre-Tax Deduction Rules for Advertising, Promotional Expenses

28 December 2020

The Ministry of Finance and the State Taxation Administration jointly announced new arrangements for pre-tax deductions for advertising and promotional expenses (Announcement No. 43 [2020]) some time ago. More

hktdc research

New Marketing Strategies in China: Driving Sales with Short Videos

13 October 2020

Thanks to the ubiquitous use of social media among Chinese netizens, the rise of short videos in recent years has made branding approaches more diverse. Shenzhen Youliang Cultural Communication Co Ltd is an MCN company engaged in content design. Coco Cai, Operation Director of Youliang, provided valuable tips for Hong Kong companies in expanding into the mainland market, explaining the operation methods and techniques for short videos. More

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