ADVERTISING SERVICES

11 April 2019

The tech-savvy and big-spending 20-somethings and teenagers of Mainland China were in the spotlight at the Hong Kong Trade Development Council’s (HKTDC) MarketingPulse conference, held at the Hong Kong Convention and Exhibition Centre. More

multimedia

Stay on the Pulse of Marketing - MarketingPulse 2019

09 April 2019

multimedia

“Think Global, Think Hong Kong” Tokyo 2018 highlights

07 November 2018

first person

Enterprising Women Honoured

05 November 2018

Championing women who have risen up the ranks, the title of Veuve Clicquot Businesswoman of the Year Hong Kong went to Bonnie Chan, Chairperson and CEO of marketing and production company Icicle Group, this year. More

multimedia

In Style • Hong Kong - Vietnam

11 October 2018

first person

Power of Storytelling

08 October 2018

Lorraine Cushnie is a Hong Kong based partner at New Narrative Ltd, Asia’s leading content-marketing agency. More

hktdc research

China’s Social Media Marketing (6): How Hong Kong Firms Can Build Sales via Mainland E-Commerce Platforms

12 June 2018

JD Group e-commerce business is divided into JD.com and the cross-border JD Worldwide. JD.com is mainly selling domestic and joint venture firms’ products. On the other hand, JD Worldwide is a cross-border platform mainly selling overseas products which comply with China’s cross-border e-commerce policy. JD Group shares its experience working with Hong Kong companies. JD Group also analyses the operational and marketing strategies that Hong Kong companies need to pay attention. More

hktdc research

China’s Social Media Marketing (5): One Hong Kong Cosmetics Company’s e-Tailing Venture

05 June 2018

Sa Sa International Holdings Limited is a leading cosmetics retail group. Sa Sa launched its e-business platform sasa.com in 2000. Targeting the mainland market, Sa Sa also sells products through other online platforms, such as JD.com, Tmall Global and Kaola.com. The senior vice president of sasa.com, shares the experience of operating online platforms on the mainland and the impact of social media and KOLs to mainland consumers. More

hktdc research

China’s Social Media Marketing (4): Building Brand Awareness

15 May 2018

Many advertising agencies provide targeted marketing, big data management and e-commerce solutions to corporate clients to help them boost brand sales through social media. Mr Shen, the Senior Vice President of Adsit Media Corporation, shares his analysis of mainland social media’s present state and marketing dynamics provides useful reference to companies interested in using social media to establish communication channel between business and consumers. More

hktdc research

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

08 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of Guangzhou Qingyechang Trading Co Ltd., talks about how his company developed from a food processing business to a successful brand, and how it conducts its publicity and sales activities through KOL, WeChat and e-commerce platforms. More

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