ADVERTISING SERVICES

The National Administration for Market Regulation recently released a law-enforcement guide for ‘medical beauty’ advertising. The guide stipulates that any company hoping to publish or appoint an agent to publish medical beauty ads must first obtain a medical institution licence and a medical advertising certificate. More

As the number of digitally connected consumers grows and social media usage expands in Southeast Asia, social listening provides an alternative for brands as well as marketers to tap into much richer consumer insights in real-time. In view of the today’s digital marketing climate in Southeast Asia, HKTDC Research sat down with Chitpol Mungprom, Founder of Zanroo, to understand how social listening and digital marketing works in the region. More

The Cyberspace Administration of China and six other government departments recently released a trial guideline to regulate the online live-streaming marketing sector. More

Sam Ng, Market Director of local start-up Vfluencer, believes that, by virtue of its sheer size, the mainland market is an ideal testing ground for the market potential of innovative products. Ng said that he has been glad to witness the proliferation of start-up nurturing programmes on the market in recent years, but added that further improvements are necessary to meet the needs of start-ups. More