ADVERTISING SERVICES

Social changes and Covid-19 have encouraged - if not obliged - Hong Kong businesses to move online and make use of cross-border e-commerce in order to open up the mainland market. With the health awareness of many mainland consumers having improved since the launch of the Healthy China Initiative, the ‘big health’ industry could be set to create many new opportunities for Hong Kong businesses despite the currently challenging environment. More

Tapping into China’s domestic market has become a “must-consider” option for Hong Kong companies which rely on export and OEM. However, differences in the way mainland and Hong Kong consumers obtain product information and make purchases have contributed to making these businesses reluctant to venture north. BPM Communication Co Ltd founder Jim Zhan talked to HKTDC Research about the latest developments in marketing on the mainland. More

Many mainland consumers are buying imported brands through cross-border e-commerce platforms. Founded in Hong Kong, with branches in Shenzhen and Shunde, MY Super eCommerce Co Ltd specialises in brand development and full-process cross-border e-commerce services for overseas brands on the mainland. Founder and CEO Tommy Cheng spoke to HKTDC Research about his experience in developing brands and promoting cross-border e-commerce in the GBA. More