ADVERTISING SERVICES

With a new wave of Covid-19 raging through Hong Kong recently, all businesses have inevitably been hit. However, Hong Kong companies should consider setting up online sales channels on digital marketing platforms to promote their corporate image and product information to GBA consumers. Hong Kong companies could take advantage of the industrial support policies put in place by the mainland and GBA authorities and their unique strengths to accelerate the exploration of the GBA market. More

China will further regulate commercial activities that are carried out via live-streaming, according to a joint circular recently issued by the Cyberspace Administration of China, the State Taxation Administration, and the State Administration for Market Regulation. Online live-streaming platforms are asked to assume primary responsibility in regulating online sales via live-streaming, managing related tax matters, and facilitating joint regulatory efforts. More

The National Administration for Market Regulation recently released a law-enforcement guide for ‘medical beauty’ advertising. The guide stipulates that any company hoping to publish or appoint an agent to publish medical beauty ads must first obtain a medical institution licence and a medical advertising certificate. More

As the number of digitally connected consumers grows and social media usage expands in Southeast Asia, social listening provides an alternative for brands as well as marketers to tap into much richer consumer insights in real-time. In view of the today’s digital marketing climate in Southeast Asia, HKTDC Research sat down with Chitpol Mungprom, Founder of Zanroo, to understand how social listening and digital marketing works in the region. More