MULTIMEDIA

10 May 2019

Hungry marketers found plenty of food for thought at MarketingPulse 2019. Jonathan Mildenhall (TwentyFirstCenturyBrand) joined the event to share lessons from his brand building experience at companies like Airbnb and Coca-Cola. Echoing other speakers, Mr Mildenhall concurs that staying relevant in today’s saturated market is the biggest challenge for industry players.More

Topics: Media, Hong Kong, Worldwide, MarketingPulse

Accessing the ASEAN Consumer Market: Baby and Maternity Products

08 May 2019

The demand for imported baby and maternity products in Malaysia, Indonesia and Thailand has been boosted by the young demographics, busy lifestyles and growing health consciousness. Apart from speciality baby product shops, online sales channels have become popular. Baby product brands with more diversified products, flexible delivery and payment options have competitive advantages.More

Topics: Baby Products, ASEAN, Hong Kong, Baby Products Fair

The Largest Marketplace for Gifts and Premium

07 May 2019

The 2019 edition of the HKTDC Hong Kong Gifts & Premium Fair welcomed 4380 exhibitors from 30 countries and regions, making it the world’s largest event of its kind. The fair debuted the World of Beauty, Fitness & Well-being Zone to highlight the importance of healthcare elements in the gifts and premium industry. As a signature event in the region, the event provided a platform for start-ups and local gifts exporters to seek global market exposures.More

Topics: Gifts & Premiums, Worldwide, Hong Kong, Gifts & Premium Fair

China’s Toys and Games Market

06 May 2019

Over recent years, as the economy of Mainland China has continued to expand, the toy survey has been buoyed by the willingness of parents to spend more on better quality games and play items for their children. To understand the latest market trends, HKTDC Research recently completed a of the behaviour and purchase criteria of mainland consumers on toys and games. More

Topics: Toys & Games, Hong Kong, Mainland China, Toys, Toys & Games Fair

Big Wins for Brave Marketers

03 May 2019

It takes courage for brands to present themselves in an authentic way. Marketers shouldn't be afraid to take the leap, says Marcelo Pascoa (Head of Global Brand Marketing, Burger King). Mr Pascoa revealed his secret sauce for fearless marketing at MarketingPulse 2019, where brand builders gathered to reflect, connect and gather momentum for the year ahead. More

Topics: Film & Audio-Visual Production, USA, Worldwide, MarketingPulse

New Opportunities in the New World – Mission to Belarus and Ethiopia

26 April 2019

The Belt and Road Initiative encourages investors to explore business opportunities globally. To help enterprises seizing the opportunities, the Hong Kong Trade Development Council organized a trade mission to Belarus and Ethiopia in October 2018, for Hong Kong and Chinese investors to take a close look at the infrastructure and economic developments of the two countries.More

Topics: Africa, Eastern Europe, Business Mission, Belt and Road

Smart and Stylish Solutions for Life

26 April 2019

The HKTDC Hong Kong Houseware Fair is the leading houseware show in Asia. Its four themes ‘Lifestyle’, ‘Interior’, ‘Feast’ and ‘Enrich’ represent the essences of the event in which the industry players explore enormous market opportunities. In its 2019 edition, the show included also the element of technology by showcasing innovative smart housewares, offering the participants the opportunity to explore the recent market trend of the houseware industry. More

Topics: Household Products, Pet & Pet Supplies, Worldwide, Mainland China, Houseware Fair, Home Textiles & Furnishings Fair

A Manifesto for High-Impact Marketing

26 April 2019

It's no longer enough for companies to offer the best product or value, according to Endeavor's Chief Marketing Officer. Bozoma Saint John joined MarketingPulse 2019 to discuss how companies can connect with their customer on an emotional level. The biggest challenge facing marketers in the next few years? Remaining relevant in a fast-changing world, says Ms Saint John.More

Topics: Media, Advertising Services, Hong Kong, Worldwide, MarketingPulse

The Art of Storytelling for the Global Box Office

19 April 2019

Adapting a narrative to resonate with different audiences is a major challenge for film industry players. iQIYI Pictures Producer Zozo Zuo joined a panel at the Hong Kong Film & TV Market (FILMART) 2019 to discuss her experience fine-tuning films for audiences in Mainland China and overseas. Her advice? Do what's best for the story.More

Topics: Film & Audio-Visual Production, Mainland China, Worldwide, FILMART

Opportunities in Hainan Free Trade Zone

17 April 2019

In October 2018, the State Council released the Overall Plan of the China (Hainan) Pilot Free Trade Zone. Hainan Free Trade Zone plays a crucial role in China’s reform and opening up, and the government has introduced policies to attract talents and investments. The Hainan Free Trade Zone will provide ample opportunities for Hong Kong companies.More

Topics: Mainland China

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