Spanish-speaking world uses centuries-old links to conduct 21st-century business.
03 April 2019
The maritime and land silk roads linked East Asia and Europe for millennia – but for more than two centuries there was an alternative route taking spices, silks and other treasures from Asia to Europe – across the Pacific Ocean. More
Western and mainland film-makers are keen to work in each other’s markets, but need to consider the differences in culture.
27 March 2019
Animated movies present unique challenges and opportunities for western film-makers wishing to enter the Mainland China market, the world’s largest, and mainland artists seeking to market their products abroad. More
Targeting online Mainland Chinese consumers with its sports-nutrition range, one UK company had much to learn about the e-commerce culture and mobile payments.
20 March 2019
Aged just 27, Aaron Winsloe, United Kingdom Managing Director of Myprotein, the world's biggest online sports nutrition brand, was tasked with introducing the company's product range to Mainland China. More