A specialist wine merchant is helping Hongkongers through the pandemic by supplying boutique vintages for them to enjoy at home.
As the COVID-19 pandemic continues to keep consumers away from restaurants and bars, Hong Kong has seen a corresponding increase in the consumption of wine at home and a greater emphasis on quality, according to research by Wine Intelligence. Its Hong Kong Wine Landscapes research report released in 2021 found that 68% of millennial wine drinkers believe spending extra for better wine is worthwhile. “The frequency of wine consumption has remained constant, suggesting that consumers want to drink wine at the same rate, but they are willing to spend more per bottle and trade up,” says Richard Halstead, Chief Operating Officer, Insights & Custom Analytics at Wine Intelligence.
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