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China Strengthens Supervision of Live-Stream Marketing Activities

01 December 2020



The State Administration for Market Regulation released guidelines on 5 November requiring local market regulators to fulfil their legal responsibilities in relation to live-streamed online marketing activities.

  • Legal responsibilities of online platforms

    Platforms must discharge their responsibilities and obligations as e-commerce operators in accordance with the provisions of the E-Commerce Law.
  • Legal responsibilities of suppliers of products and services

    Suppliers must act in accordance with the provisions of the E-Commerce Law, the Law on Protection of Consumer Rights and Interests, the Law Against Unfair Competition and other relevant laws.
  • Legal responsibilities of online live streamers

    Live streamers must comply with the relevant provisions of the Law Against Unfair Competition and the Advertising Law.

Source: State Administration for Market Regulation

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    Topics:
  • Mainland China,
  • live streaming,
  • MARKETING ACTIVITIES,
  • online platform,
  • LEGAL RESPONSIBILITY
  • Mainland China
  • Mainland China
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Article Topics

ARTICLE TOPICS

MAINLAND CHINA35607
LIVE STREAMING143516
MARKETING ACTIVITIES145796
ONLINE PLATFORM82123
LEGAL RESPONSIBILITY145797

ARTICLE TOPICS

MAINLAND CHINA35607
LIVE STREAMING143516
MARKETING ACTIVITIES145796
ONLINE PLATFORM82123
LEGAL RESPONSIBILITY145797

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