【Digital Academy】Top Skills for Chinese Short Video Marketing: Mastering the Four Major Platforms in One Lesson

This month, Digital Academy is delighted to have Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, as a guest speaker. Ben, with his 18 years of experience in digital marketing, will share the latest trends in short video marketing in Mainland China. He will guide SMEs on leveraging AI and horizontal operation planning to attract traffic and expand their influence at a low cost.

During the seminar, there will be a Q&A session, allowing participants to engage with the speakers, experts, and industry insiders. After the seminar, a networking will provide further opportunities for sharing. On-site seating is limited and available on a first-come, first-served basis. Successful applicants will receive a confirmation letter. For those unable to attend in person, online replay information can be requested upon registration.

We look forward to your participation in this insightful event!

Date: 21 September 2023 (Thursday)

Time: 15:00 - 16:30

Language: Cantonese (No simultaneous interpretation service provided)

Format: Physical Seminar + Online Replay

Venue: Exhibition Hall, Federation of Hong Kong Industries, 31/F, Billion Plaza, 8 Cheung Yue Street, Cheung Sha Wan, Kowloon

Contents:
• Introducing the latest short video marketing trend in Mainland China
• Introducing the new AI marketing matrix
• Exploring how to use horizontal operation planning to attract mutual traffic and attract customers
• Leveraging AI to mix and edit product materials while managing multiple platforms and accounts
• Q&A section
• Networking section