HKTDC Research Webinar “Mainland China: Online Purchasing Preferences and Evolving E-commerce Regulatory Environment”

Among the core elements of China’s 14th Five-Year Plan (2021-2025) is a new emphasis on boosting domestic consumption. As this clearly represents a huge opportunity for Hong Kong SMEs, especially with regard to digital sales, this seminar will focus on exploring the changing demands and expectations of the mainland’s online consumers, while also considering the implications of China’s E-commerce Law, with regard to both consumer safeguarding and the protection of intellectual property rights.