VIETNAM

The Trans-Pacific Partnership group of countries (Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam) recently signed in Santiago, Chile, a new Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) that incorporates by reference the obligations (rules and market access outcomes) contained in the original TPP agreement More

The ASEAN region is often considered a potential next ‘gold rush’ for e-commerce thanks to a growing middle class and rising internet penetration. A survey by HKTDC Research revealed that the ‘path to purchase’ of most middle class ASEAN consumers has changed from a simple, linear path to a more circular journey, where consumers will move back and forth between online and offline channels before reaching the final purchase decision. More

The rise of middle-income consumers continues to fuel sales growth of many products and services in ASEAN markets, including travel and leisure activities, as well as healthcare and fashion products. These consumers are increasingly looking beyond functionality and making ethically-conscious purchases. User reviews and social media platforms are influential in shaping ASEAN consumers’ purchase decisions as the HKTDC Research survey revealed. More