VIETNAM

Vietnam’s Baby and Maternity Market: Consumer Preferences and Marketing Strategies

30 December 2019

The Vietnamese baby and maternity market is boosted by the rising incomes of educated parents who are willing to pay a premium for high quality baby products. Hong Kong suppliers may find good opportunities by partnering with local distributors and targeting urban consumers. Apart from traditional advertising, new entrants are advised to gain the trust of consumers by targeting women in early pregnancy through other marketing channels. More

hktdc research

Mainland Chinese Exports of Siluriformes Fish to the United States Greenlighted

05 November 2019

The Food Safety and Inspection Service is amending its fish inspection regulations to list mainland China, Thailand and Vietnam as economies eligible to export Siluriformes fish and fish products to the United States. As a result, these economies will be able to continue to export these products to the U.S. market. More

hktdc research

Accessing the ASEAN Consumer Market: Electronic Accessories (Online Sales Channels)

09 September 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the electronics accessories markets in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong electronics suppliers. More

hktdc research

Mainland China and Hong Kong Continue to Account for Vast Majority of IPR Seizures

27 August 2019

U.S. Customs and Border Protection recently released statistics regarding the volume and value of its seizures of intellectual property rights infringing articles during fiscal year 2018 (October 2017 through September 2018). More

hktdc research

Vietnam Signs “Milestone” Trade and Investment Agreements with EU, Upping Pressure on Competition from Other Asian Countries

08 July 2019

On 30 June 2019, the EU and Vietnam signed two long-awaited agreements which provide for a significant liberalisation in trade and facilitation of investments between the two trading partners. The ambitious deals are expected to deepen economic relations between the EU and the Southeast Asian country, but could also see increased competition from Vietnam, for those exporting goods from Hong Kong and mainland China. More

hktdc research

Vietnam: An Emerging Market for Hong Kong Lifestyle Products

21 January 2019

Thanks to rising incomes and growing consumer sophistication, Vietnam is becoming a lucrative market for lifestyle products. Eco-friendly products, packaged food, fashion and accessories are some of the highly sought-after products for Vietnamese buyers. Given the fast-growing e-commerce trend in Vietnam, Hong Kong companies looking to explore the Vietnamese market should make use of B2B or B2C platforms. More

hktdc research

Vietnam’s Demand for Hong Kong Services: InStyle Hong Kong Expo Survey

14 January 2019

With the flourishing manufacturing sector and integration with the global supply chain, Vietnam’s demand for professional services has been on the rise. An HKTDC survey has revealed that Hong Kong is perceived positively by Vietnamese companies as a preferred destination for seeking business partners and professional services. More

multimedia

In Style • Hong Kong - Vietnam

11 October 2018

market spotlight

‘In Style’ Showcase Draws Interest in Vietnam

09 October 2018

Rapidly growing Vietnam now means much more to Hong Kong than being the home of pho, a destination for long-weekend breaks and a low-cost production base. More

heads-up

“In Style • Hong Kong” Going to Vietnam

03 September 2018

The “In Style • Hong Kong” mega promotion will take place in Vietnam to highlight Hong Kong’s vibrant lifestyle and unique creativity, and feature the city’s branded, design-led products and world-class professional services. More

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