MALAYSIA

Aside from various brick-and-mortar retailers, e-commerce channels have quickly become a new force in the watch industry. For Hong Kong watch suppliers, it is imperative to understand the fast-changing local retail landscape and select the optimal distribution strategy. More

Alongside the trend towards minimalist and classic designs, accompanied by the emergence of affordable luxury brands, the watches industry has developed a more diverse range of styles for the new consumer generation. With a unique product concept and a smart marketing strategy, new and lesser-known brands can gain a competitive edge in the ASEAN market. More

Providing practical guidance for SMEs in the watches and clocks industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of. More

In major ASEAN cities, the distribution channels for housewares and small home appliances are very diverse. Apart from the traditional ones, there are new retail channels which offer opportunities for lesser-known brands and designers. Hong Kong exporters should choose the right channels which best match their product positioning. More