MAINLAND CHINA

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

08 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of Guangzhou Qingyechang Trading Co Ltd., talks about how his company developed from a food processing business to a successful brand, and how it conducts its publicity and sales activities through KOL, WeChat and e-commerce platforms. More

hktdc research

China’s Packaged Food Market: Consumer Dairy Product Preferences

04 May 2018

Respondents to a recent HKTDC Research survey on the mainland packaged food market had bought an average of 3.37 types of dairy products in the last three. The market for ultra-high temperature processing (UHT) yoghurt ranking as the second most frequently bought dairy product, has been expanding rapidly. Manufacturing date, expiry date and nutrition are also consumers’ primary considerations when buying dairy products. More

hktdc research

Leveraging CR Express to Tap “Belt and Road” Markets

03 May 2018

YRD enterprises are making haste to develop markets along the Belt and Road routes. One of their foci is to more effectively connect the YRD with the industry chains of other mainland regions and international markets through the gradually maturing network of transportation with the outside world, including sea and air transport as well as the China-Europe Railway Express line, i.e. the CR Express. More

hktdc research

China’s Packaged Food Market: Consumer Snack Preferences

02 May 2018

Respondents in the recent HKTDC Research survey on the mainland packaged food market had bought an average of 6.14 types of snacks in the three months preceding the survey. That’s a significant increase on the figure of 4.66 in a similar 2013 survey. Among the different types of snacks, the purchase frequency of nuts is the highest. In buying snacks, “health” is one of consumers’ top three consideration factors. More

hktdc research

China’s Packaged Food Market: Consumer Convenience Food Preferences

27 April 2018

Respondents in the recent HKTDC Research survey on the mainland had bought on average 4.77 types of convenience food in the three months preceding the survey. Frozen desserts appear to be the most popular type of convenience food. However, the increasing popularity of takeaways has had an adverse effect on the levels of consumption of convenience food. More

hktdc research

Yangtze River Delta Growth Spurs Supply Chain Expansion

26 April 2018

YRD enterprises are making use of the industrial resources and advantages of other regions to improve their supply chain management systems. Hong Kong, as an international financial centre and the regional trading hub, is the preferred platform for mainland enterprises “going out” to expand their international business. More

hktdc research

China’s Packaged Food Market: Consumer Seasoning Preferences

24 April 2018

A survey conducted by HKTDC Research on the mainland packaged food market shows that respondents bought an average of 3.44 types of seasonings in the preceding six months, a big jump from the 2.12 found in a similar survey in 2013. The purchase rates of organic seasonings and sauces, international-flavour seasonings, and high-end seasonings have all registered substantial growth. More

hktdc research

China’s Packaged Food Market: Consumer Grain, Oil and Dried Product Preferences

18 April 2018

Mainland consumers are becoming increasingly keen on sampling diversified foods. A recent survey on the mainland packaged food market conducted by HKTDC Research found that the average respondent bought 2.82 types of rice and 3.95 types of oil while 70% of the respondents tend to buy small to medium-sized packs of rice and oil products. More

hktdc research

China’s Packaged Food Market: Defining Characteristics (Part 2)

13 April 2018

A HKTDC Research survey on the mainland packaged food market has identified nine major characteristics. Four of them include: small packs and individual packs are becoming popular; consumers are looking not just for better quality but also trendiness; consumers are paying more attention to freshness and long “best-before dates” are becoming less popular; because of ample supply of products, stockpiling is becoming much less common. More

hktdc research

China’s Packaged Food Market: Defining Characteristics (Part 1)

27 March 2018

A HKTDC Research survey on the mainland packaged food market has identified nine major characteristics. Five of them include: mainland consumers’ brand loyalty is showing signs of decline; consumers’ preferences are moving towards “global flavours”; they are happy to pay a price premium for better product quality; consumers are attaching more importance to product certification information and detailed product information. More

Page of 143