KENYA

New-to-the-market players should take heed of challenges in relation to limited buying power, rudimentary retail landscape and a sizeable informal market. Export trade aside, they can consider the prospect of introducing Kenyan gourmet products to Asia. More

As a gateway to East and Central Africa, Kenya stands out from the crowd with strong connectivity and a relatively modern retail sector. A closer look at the country’s distribution channels and import regulations will increase the odds of winning. More