In a series of focus group discussions commissioned by HKTDC, a number of significant changes to consumer attitudes were detected with regards to the beauty services market. Critically, beauty is no longer seen as purely related to facial appearance, instead it now extends to the whole body. Additionally, micro-cosmetic surgery now excites particular interest, while male-oriented beauty services are now considered almost the norm.
A total of 99 “mandatory” or “recommended” industry standards relating to medical devices are to be adopted or updated before the end of the year, according to a recently issued circular on the part of the China Drug Administration (CDA). More
In view of the keen demand for beauty services on the mainland, HKTDC conducted focus group discussions in three main cities to assess how the attitudes and consumer preferences for beauty services have changed since 2013, when a similar study was conducted. The findings reveal that, for middle-class consumers, looks increasingly matter, making them more eager to try beauty treatments. More