WEARABLE

While a majority of electronics players expected steady sales for 2016, buyers were generally less optimistic than exhibitors. North America Western Europe and China were seen as the most promising markets. Meanwhile, mobile devices have been usurped by electronic accessories and audio-visual items as the most promising growth products for 2016. Wearable items are also expected to enjoy massive growth, and consumers are now willing to pay a premium for electronic items with smart features. More

Amid the surge in online sales in the globe, the significance of online channels should not be overlooked by Hong Kong companies wishing to tap the mainland market, although a large share of consumers currently still shop at physical stores. Hong Kong companies are therefore advised to strike an appropriate balance between online and offline channels. More

China is one of the leading consumer electronics markets in the world. Recent survey shows that whether audio-visual goods or wearable electronics, a majority of middle-class consumers expressed a preference for higher-end products. Also, 90% perceived Hong Kong brands as positioned in the medium price range and above. More