As a great diversity of shopping centres move into various cities in China, physical retail in the mainland is becoming increasingly competitive. K11 Digital Marketing General Manager, James Yang, shared how the company managed to stand out from the shopping centre crowd and how it makes use of social media to market and promote the brands featured at its outlets. More
Boys’ and girls’ preference for toys varies at different ages. According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, girls in different age groups all like plush toys and dolls, while boys like remote-control/electric toys. It is worth noting that children aged 3-6 already like to play mobile or computer games. As they grow older, their interest in mobile/computer games also becomes stronger.