TOYS

29 November 2022

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions. More

HKTDC Updates

HKTDC Hong Kong Toys & Games Fair

21 November 2022

The HKTDC Hong Kong Toys & Games Fair provides an excellent platform for exhibitors to showcase an extensive array of innovative and smart tech toys, creating brilliant business opportunities for buyers to explore. Spotlights include the Brand Name Gallery, which highlights renowned brands. Kidult World features hobby goods, magic, action and war games and models that appeal to grown-ups. Smart-Tech Toys showcases hi-tech games and toys featuring virtual reality (VR), augmented reality (AR) and app-controlled functions. Green Toys presents high-quality toys that are made from eco-friendly and recycled materials. More

HKTDC Updates

Tracking toy market trends

26 September 2022

Toy industry leaders will air their views on the market recovery in Shanghai as well as the latest sourcing trends and supply chain developments in Mainland China. They will also explore online marketing trends and strategies for promoting toy products. More

Tech & Innovation

Millennials seek digital toytown

11 December 2020

The COVID-19 pandemic has wrought profound and rapid changes on homes, businesses and societies across the world – in many cases accelerating trends that were already in place. More

Creativity & Lifestyle

Sourcing scramble at Russian fashion houses

27 March 2020

Throughout the course of the initial COVID-19 outbreak in Mainland China and its subsequent spread to the United States, Europe and other parts of the world, Russian retailers coped admirably with the growing sense of crisis. More

hktdc research

Hungary: opportunities beyond electronics

07 February 2014

There are plenty of opportunities for Hong Kong companies to make inroads in Hungary aside from the dominant electronics sector, such as home improvement items, sporting and leisure goods, toys and clothing. More

hktdc research

Unlocking the Vietnamese retail market

08 February 2013

Vietnamese consumers hold lots of potential for a wide range of imported goods and international services. To succeed in establishing a foothold in Vietnam’s dynamic market, attention should be paid to the country’s regulatory issues and market conditions, which may appear complicated for those who are new to the market. Hong Kong companies are advised to partner with local players, agents or distributors in a bid to build business networks efficiently. More

multimedia

Smart Therapy: 2014 Hong Kong Toys & Games Fair

10 January 2014

multimedia

Hong Kong Toys & Games Fair: 40 Years On, Serving the Future

24 December 2013