SOCIAL MEDIA

E-commerce has opened up a world of opportunities for young entrepreneurs, through a combination of reduced cost of entry and enormous potential of social media marketing. One such young businessperson is Kim Chan, founder of online natural beauty product retailer, Kimature, who described her experiences in an interview with the HKTDC. More

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire survey between October and December 2015. The survey found that traditional TV commercials and physical store displays are still the main channels from which the majority of women obtain information on skincare and cosmetics products. They spent RMB4,766 on skincare and cosmetics products a year and they tend to buy these products more at physical stores rather than online shops. More

In 2011, Tinman Arts (Chengdu) Co Ltd began drawing on its extensive back catalogue as a means of developing children’s reading apps on the iOS platform. A number of its titles, notably its highly popular Chicken Jo Jo series, have transformed Tinman from a book publisher into a mobile apps developer, specialising in children’s toys and education applications. Wei Wei, Tinman’s Chief Executive, outlined the burgeoning children’s toys and early education market on the Chinese mainland. More

In 2014, there were 360 million online consumers on the Chinese mainland. However, most mainland parents still preferred to buy children’s clothing items from physical stores. It is because most mainland parents would rely on their own senses - "seeing, smelling and touching" -as well as using personal experience to judge the quality and safety of baby and children’s clothing. Therefore, many childrenswear enterprises adopt the “store + online” business model to get the best of both worlds. More